Samsung CES announcement includes new line of AI-powered smart TVs

Samsung has announced its 2025 TV lineup, featuring new Neo QLED, OLED, QLED, and The Frame models, with enhanced AI capabilities and expanded art features.

Key product highlights: The Neo QLED 8K QN990F and The Frame Pro lead Samsung’s latest television innovations.

• The Neo QLED 8K QN990F is powered by the NQ8 AI Gen 3 processor, enabling advanced on-device AI features
• The Frame Pro introduces Neo QLED technology to the art-focused TV series, running on the NQ4 Gen 3 AI processor
• Both models include the Wireless One Connect Box, allowing cable-free installation from up to 10 meters away

Technical innovations: Samsung’s new Vision AI features enhance both visual and audio performance across the lineup.

• 8K AI Upscaling Pro technology converts lower-resolution content to 8K
• Auto HDR Remastering Pro analyzes content frame-by-frame for improved color expansion
• Adaptive Sound Pro uses AI to optimize audio components including speech, music, and sound effects
• Glare-free technology reduces screen reflection for better viewing

Art integration and display: Samsung has expanded its art offerings across its entire 2025 TV lineup.

• The Samsung Art Store now features over 3,000 curated works
• Partnerships include MoMA and the estates of Magritte and Basquiat
• Art display capabilities extend beyond The Frame to include Micro LED, Neo QLED, and QLED models

Product range expansion: Samsung is broadening its TV offerings across multiple categories.

• Neo QLED 4K line adds 100-inch and 115-inch size options
• Three new OLED models introduced, led by the S95F flagship
• The Frame Pro joins the existing Frame series with enhanced display technology

Looking ahead: While Samsung’s 2025 TV lineup demonstrates significant technological advancement in display technology and AI integration, pricing and availability details remain undisclosed, leaving questions about market positioning and accessibility for consumers.