Salesforce announced two major AI collaborations on Tuesday, partnering with OpenAI to integrate ChatGPT directly into its customer relationship management (CRM) platform and working with both OpenAI and Stripe to enable conversational commerce through its Agentforce platform. These partnerships position Salesforce to deliver enterprise-grade AI capabilities that mirror consumer experiences while accelerating the shift toward autonomous digital commerce.
What you should know: The OpenAI partnership brings ChatGPT functionality directly into Salesforce’s customer relationship management system, allowing businesses to query sales records and build visualizations without leaving their workflow.
- Companies can access their sales data, review customer conversations, and create Tableau visualizations directly through ChatGPT integration.
- The collaboration includes new integrations like Agentforce 360 apps in ChatGPT, Instant Checkout, ChatGPT in Slack, and OpenAI integration across the Agentforce 360 platform.
- Enterprises can also leverage OpenAI’s latest frontier models to build custom AI agents and prompts within the Salesforce ecosystem.
The commerce angle: Salesforce is teaming up with both Stripe, a payment processing company, and OpenAI to transform online shopping through conversational AI and streamlined checkout processes.
- The three companies are building an Instant Checkout integration guided by the new Agentic Commerce Protocol (ACP), co-developed by OpenAI and Stripe.
- This combination provides merchants using Agentforce Commerce with conversational AI capabilities and faster purchase pathways.
- The collaboration creates what Salesforce describes as a complete solution for agentic commerce, combining commerce tools with financial infrastructure.
What they’re saying: Leadership from all companies emphasized the enterprise potential of bringing consumer-grade AI experiences to business environments.
- “As consumers, we already get instant recommendations or insights from ChatGPT,” Salesforce Chair and CEO Marc Benioff said. “Now enterprises can deliver that same intelligence and immediacy.”
- “Through our collaboration with Stripe on the ACP, we are delivering the unified system designed for the future of agentic commerce, creating a dramatically faster and more personalized path to purchase,” said Nitin Mangtani, general manager of Commerce Cloud and Retail at Salesforce.
Why this matters: These partnerships reflect Salesforce’s aggressive push into agentic AI, building on momentum from what the company described in April as “massive” growth in its data cloud platform driven by enterprise AI interest.
- The integrations represent a significant step toward making AI agents as accessible in business contexts as they are in consumer applications.
- Salesforce has been rapidly expanding its AI capabilities through strategic acquisitions, including Regrello for process automation, Informatica for CRM enhancement, and Convergence.ai for next-generation AI agent development.
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