Salesforce expands UAE presence with new Dubai AI hub

The global technology company Salesforce has expanded its presence in the United Arab Emirates with a new office opening in Dubai Internet City, marking a significant step in the company’s commitment to supporting digital transformation in the Middle East and North Africa (MENA) region.

Strategic expansion and location: Salesforce’s new Dubai office represents a key milestone in the company’s growth strategy for the MENA region, positioning itself at the heart of the UAE’s burgeoning technology sector.

• The office will serve as a central hub for Salesforce’s UAE operations, providing local businesses with direct access to innovative tools and solutions
• Located in Dubai Internet City, the facility strengthens Salesforce’s ability to support regional digital transformation initiatives
• The expansion aligns with UAE’s vision to become a global technology and innovation leader

Government endorsement and partnerships: UAE leadership has expressed strong support for Salesforce’s expanded presence, viewing it as integral to the nation’s technological advancement.

• His Excellency Omar Sultan AlOlama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, endorsed Salesforce as a crucial player in Dubai’s ecosystem
• The partnership between Salesforce and Dubai is expected to create mutual growth opportunities
• The expansion complements the UAE government’s focus on digital transformation and AI initiatives

Business impact and regional support: The new office enhances Salesforce’s capability to serve local organizations across various sectors.

• The facility will provide enhanced support for businesses in healthcare, retail, banking, and government sectors
• Local organizations will benefit from improved access to cloud-based technologies and customer relationship management solutions
• The expansion enables closer collaboration with regional partners and provides better access to technical expertise

Market significance: This strategic move positions Salesforce to capitalize on the growing demand for digital transformation solutions in the MENA region.

• The company’s presence supports the UAE’s ambition to become a global hub for technology and business
• The expansion demonstrates Salesforce’s long-term commitment to the region’s digital economy
• Local businesses will gain improved access to tools necessary for competing in the global marketplace

Future implications: The partnership between Salesforce and Dubai could reshape the regional technology landscape and accelerate digital innovation throughout the MENA region, while potentially serving as a model for other global technology companies considering expansion into emerging markets.