Runway’s new AI outpainting feature turns landscape videos into portraits

Artificial intelligence company Runway has launched Expand Video, a new video outpainting feature that allows users to easily modify video aspect ratios and add surrounding content, marking another step in AI’s integration into professional video production.

Latest innovation explained: Expand Video brings the concept of AI outpainting, previously used for still images, to video content, enabling seamless aspect ratio conversions and frame expansion.

• The technology allows users to convert videos between portrait and landscape orientations without compromising the original content
• Content creators can add zoom effects and pull-out shots with minimal effort
• The feature provides a solution for correcting poorly framed footage by extending the video boundaries

Technical evolution and market positioning: Runway is strategically transforming from an AI video startup into a serious contender in professional media production.

• The company’s Gen-3 Alpha model, launched in June, set new industry standards for AI video quality
• Recent introduction of the Frames image model demonstrates Runway’s focus on delivering consistent, professional-grade output
• These developments signal a clear shift toward serving professional studio production needs

Strategic partnerships and industry integration: Runway is actively expanding its presence in traditional entertainment through key partnerships and initiatives.

• The establishment of Runway Studios shows commitment to producing and funding AI-enhanced content
• A partnership with Lionsgate Studios involves creating a custom AI model trained on the studio’s proprietary content catalog
• This collaboration represents the first major integration of AI technology into mainstream movie production workflows

Market implications and future trajectory: The entertainment industry appears to be at an inflection point regarding AI integration into traditional content creation processes.

• Runway’s rapid technological advancement and strategic partnerships suggest accelerating adoption of AI in professional media production
• Traditional studios are beginning to embrace AI tools as complementary resources rather than viewing them as competitive threats
• The convergence of AI capabilities with established production workflows could fundamentally alter how content is created and modified

Analysis and industry impact: The trajectory of Runway’s development and strategic partnerships indicates a significant shift in how AI tools are being positioned within the professional content creation ecosystem, potentially reshaping traditional production methodologies while raising questions about the future balance between human creativity and AI assistance.