Rubrik unveils API allowing businesses to build Gen AI apps using sensitive data

The launch of Rubrik’s Annapurna API service marks a significant advancement in enterprise-grade generative AI development, offering organizations secure access to their data while leveraging Amazon’s foundation models.

Core offering and integration: Rubrik’s new Annapurna API service integrates with Amazon Bedrock to streamline the development of enterprise-level generative AI applications.

• The service provides fast access to secure data embeddings from Rubrik Security Cloud
• Integration with Amazon Bedrock enables customers to utilize high-performing foundation models
• The solution addresses key challenges faced by AI teams operating outside cloud environments

Technical capabilities and features: The Annapurna API service introduces three main components designed to simplify AI application development while maintaining security.

• A unified access system connects data across SaaS, cloud, and on-premises systems with dynamic permission updates
• An embedding engine provides secure embeddings specifically designed for retrieval-augmented generation workflows
• A centralized datastore reduces costs and risks by eliminating the need for multiple shadow datastores

Implementation and use cases: The platform enables various practical applications while maintaining security and compliance standards.

• Organizations can develop intelligent customer support tools and enhanced sales assistants
• Marketing teams can leverage creative assistance with comprehensive data insights
• The service maintains security controls while allowing AI applications to access relevant enterprise data

Industry perspective: Key industry leaders have expressed support for the platform’s approach to secure AI development.

• Bipul Sinha, Rubrik’s CEO, highlights how the service addresses complexities in AI application development and data access
• AWS executive Chris Sullivan emphasizes the benefits of combining Amazon Bedrock’s foundation models with Rubrik’s data management
• Bankwell Financial Group’s CIO Ted Balagtas notes the platform’s ability to simplify complex data environments while maintaining security

Looking ahead: The convergence of secure data management and generative AI capabilities through platforms like Annapurna suggests a growing trend toward more practical, enterprise-ready AI solutions that prioritize both innovation and security compliance.