Renowned female artist brings AI-generated art to Times Square

Renowned artist Laurie Simmons is bringing AI-generated art to the iconic billboards of Times Square.

Project overview; “Autofiction: Moving Pictures,” a three-minute synchronized art display across 92 electronic billboards in Times Square, creates an unprecedented immersive experience at the crossroads of technology and traditional art.

• The installation debuts on December 20, 2024, at 11:57 PM, running nightly through December 30
• The display features AI-generated images of contemplative women in color-coordinated rooms, creating a meta-commentary as hundreds of viewers look up at screens showing AI women looking down at their phones
• The project represents a significant scaling of digital art in public spaces, utilizing Times Square’s massive electronic canvas

Technical approach; Simmons employs a hybrid methodology that combines cutting-edge AI technology with traditional artistic techniques.

• Three different AI platforms were utilized to generate new imagery based on Simmons’ artistic portfolio dating back to the 1970s
• The artist refined the AI-generated images through conventional methods including painting and embroidery
• This mixed-media approach demonstrates how AI can augment rather than replace traditional artistic processes

Artistic significance; The installation explores themes of reality, fantasy, and human connection in the digital age.

• The work continues Simmons’ long-standing artistic exploration of the boundaries between reality and fiction
• The choice of Times Square as a venue amplifies the project’s themes of technology, connectivity, and modern isolation
• The synchronized display creates a collective viewing experience that contrasts with the solitary figures depicted in the artwork.

Expert perspectives; Leading voices in the art world see this installation as indicative of broader shifts in artistic practice.

• Curator Hans Ulrich Obrist views the project as part of a larger trend where gaming technology and AI are expanding artistic possibilities
• The installation demonstrates how public spaces can be transformed into galleries for digital art
• Industry experts note that while AI enables new forms of creative expression, it functions as a complement to, rather than replacement for, traditional artistic media

Future implications; The success of this large-scale AI art installation in one of the world’s most prominent public spaces signals emerging possibilities for the integration of artificial intelligence in public art displays, while raising questions about the evolving relationship between human creativity and machine learning in artistic expression.