Qualcomm announced a comprehensive suite of AI-enabled chips and technologies across multiple device categories at CES 2025, expanding its presence in PCs, automotive systems, smart homes, and enterprise solutions.
PC Platform Advancement: Qualcomm’s new Snapdragon X platform represents a significant expansion of its high-performance PC portfolio, challenging traditional x86 processors.
- The platform delivers 45 TOPS (Trillion Operations Per Second) through its neural processing unit, establishing a benchmark for AI-capable PCs
- Over 60 designs using Snapdragon X Series are currently in production or development
- The company projects more than 100 designs will be available by 2026
Automotive Innovation: Qualcomm is strengthening its position in the automotive sector through strategic partnerships and enhanced capabilities.
- New collaborations include Alpine, Amazon, Leapmotor, Mobis, Royal Enfield, and Sony Honda Mobility
- The company unveiled a new Snapdragon Ride Platform featuring integrated automated driving software, developed in partnership with BMW
- Partnerships with Desay, Garmin, and Panasonic focus on implementing Snapdragon Cockpit Elite solutions
Smart Home Evolution: The company is positioning 2025 as the beginning of “Smart Home 2.0” with enhanced AI capabilities.
Enterprise Solutions: Qualcomm is expanding its enterprise offerings with new AI-focused products and services.
- The Qualcomm Aware Platform provides cloud-based services for location tracking and monitoring across various industries
- Introduction of the AI On-Prem Appliance Solution enables businesses to run AI applications locally
- The Cloud AI Inference Suite offers comprehensive software and services for AI processing from edge to cloud computing
Cost Efficiency Analysis: The strategic shift toward on-premises AI processing represents a significant opportunity for businesses to reduce operational expenses and achieve better cost control compared to third-party AI infrastructure rental.
- Local AI processing can substantially lower total ownership costs
- Businesses gain more control over their AI implementation and data management
- The solution particularly benefits small and medium-sized enterprises seeking cost-effective AI adoption
Market Impact and Future Trajectory: Qualcomm’s comprehensive AI strategy across multiple sectors positions the company to capitalize on the growing demand for integrated AI solutions while challenging established players in each market segment.
Qualcomm unveils AI chips for PCs, cars, smart homes and enterprises