Pump up the Jam: AI adoption surges among broadcasters, doubling since last year

Recent data from Haivision’s 2025 Broadcast Transformation Report reveals a significant surge in AI adoption among broadcasters worldwide, with 25% now incorporating AI technologies compared to just 9% in 2024. The annual survey, based on responses from approximately 900 broadcast and media professionals, provides insights into how the broadcasting industry is evolving with new technologies.

Key findings: The report highlights a dramatic increase in AI implementation across the broadcasting sector, reflecting a growing recognition of AI’s potential to transform traditional broadcasting operations.

• One quarter of broadcasters have now integrated AI into their operations, marking a nearly threefold increase from the previous year
• 64% of respondents identified AI and machine learning as one of the top three factors expected to impact their industry over the next five years
• 5G technology ranked as the second most significant factor, with 60% of respondents citing its importance

Current applications and benefits: Broadcasters are leveraging AI primarily to enhance operational efficiency and expand content capabilities.

• 45% of respondents pointed to efficiency and productivity gains through automation as the top benefit
• Automated translation and closed captioning services were cited by 42% of participants
• Content creation (36%) and object recognition for video indexing (35%) rounded out the top AI applications

Future adoption outlook: The survey reveals a mixed perspective on future AI implementation among broadcasters who haven’t yet adopted the technology.

• 41% of non-AI users plan to implement AI within the next two years
• 48% reported having no current plans for AI integration
• Traditional broadcast standards like 8K (8%) and ATSC 3.0 (7%) received notably less attention from respondents

Technology ecosystem: The transformation of broadcasting involves multiple complementary technologies working together to modernize operations.

• SMPTE ST2110, an important set of IP delivery standards, was identified by 39% of respondents as a significant factor
• 4K technology continues to maintain relevance, with 28% of participants highlighting its impact
• The industry is showing increased interest in cloud technologies and video networking tools

Looking ahead: While the rapid adoption of AI in broadcasting marks a significant shift in the industry, the varied adoption rates and future plans suggest a measured approach to technological transformation. The focus on practical applications like automation and captioning indicates that broadcasters are prioritizing technologies that offer tangible operational benefits over more experimental applications.