Recent data from Haivision’s 2025 Broadcast Transformation Report reveals a significant surge in AI adoption among broadcasters worldwide, with 25% now incorporating AI technologies compared to just 9% in 2024. The annual survey, based on responses from approximately 900 broadcast and media professionals, provides insights into how the broadcasting industry is evolving with new technologies.
Key findings: The report highlights a dramatic increase in AI implementation across the broadcasting sector, reflecting a growing recognition of AI’s potential to transform traditional broadcasting operations.
- One quarter of broadcasters have now integrated AI into their operations, marking a nearly threefold increase from the previous year
- 64% of respondents identified AI and machine learning as one of the top three factors expected to impact their industry over the next five years
- 5G technology ranked as the second most significant factor, with 60% of respondents citing its importance
Current applications and benefits: Broadcasters are leveraging AI primarily to enhance operational efficiency and expand content capabilities.
- 45% of respondents pointed to efficiency and productivity gains through automation as the top benefit
- Automated translation and closed captioning services were cited by 42% of participants
- Content creation (36%) and object recognition for video indexing (35%) rounded out the top AI applications
Future adoption outlook: The survey reveals a mixed perspective on future AI implementation among broadcasters who haven’t yet adopted the technology.
- 41% of non-AI users plan to implement AI within the next two years
- 48% reported having no current plans for AI integration
- Traditional broadcast standards like 8K (8%) and ATSC 3.0 (7%) received notably less attention from respondents
Technology ecosystem: The transformation of broadcasting involves multiple complementary technologies working together to modernize operations.
- SMPTE ST2110, an important set of IP delivery standards, was identified by 39% of respondents as a significant factor
- 4K technology continues to maintain relevance, with 28% of participants highlighting its impact
- The industry is showing increased interest in cloud technologies and video networking tools
Looking ahead: While the rapid adoption of AI in broadcasting marks a significant shift in the industry, the varied adoption rates and future plans suggest a measured approach to technological transformation. The focus on practical applications like automation and captioning indicates that broadcasters are prioritizing technologies that offer tangible operational benefits over more experimental applications.
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