Wrap-id fire marketing witnessed as Popeyes uses AI to create McDonald’s diss track in 3 days

Popeyes launched an AI-generated diss track targeting McDonald’s over the timing of their Snack Wrap return, which came just one day after Popeyes introduced its own Chicken Wraps. The satirical “Wrap Battle” video, created using Google’s Veo 3 AI model, represents a new frontier in rapid-response marketing where brands can produce polished campaigns in days rather than weeks.

What you should know: AI filmmaker PJ Accetturo partnered with Popeyes to create the campaign, using a combination of AI tools to produce both the music and video content.

• The track was produced using Suno, an AI music production platform, with human assistance to fine-tune the lyrics.
• After struggling with slower AI video tools, Accetturo’s team switched exclusively to Google’s Veo 3 model to meet their tight three-day deadline.
• The video features surreal imagery including “clown bits and crazy animals at the party” to mock McDonald’s mascot.

What they’re saying: Accetturo explained the technical challenges and creative process behind the rapid production.

• “We started with image-to-video, but it was too slow and we had less than 3 days when I scrapped all of our work and said we would use only Veo 3,” he wrote on X.
• “We wanted something that went hard but didn’t take itself seriously. Once we switched to Veo 3, creating a story about people having fun around town with chicken wraps became easy.”
• The ad’s lyrics take direct aim at McDonald’s: “Food be tasting funny when the clown be in the kitchen.”

Why this matters: The campaign demonstrates how AI tools are fundamentally changing advertising production timelines and creative possibilities.

• Traditional commercial production typically takes weeks or months, but AI-powered campaigns can be created in hours or days.
• This speed advantage allows brands to respond to competitors or trending topics with the same agility as social media text posts.
• The reduced production costs and time investment lower the risk of experimental or reactive marketing campaigns.

The bigger picture: AI-generated advertising is transitioning from novelty to standard practice, though it comes with both opportunities and risks.

• Brands can now create personalized jingles, fast-reaction videos, and AI-built spokespeople that could go viral.
• However, AI tools remain inconsistent and require human oversight to avoid tone-deaf or inappropriate content.
• The technology enables more experimental and surreal creative approaches that might be too risky or expensive with traditional production methods.