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Pinterest adds AI features to highlight authentic content
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Pinterest is taking a significant step to address the growing presence of AI-generated content on its platform by implementing new labeling and filtering features. This move responds to user dissatisfaction with the blending of AI and human-created content on a platform traditionally valued for authentic, human-sourced inspiration. The new transparency measures aim to preserve Pinterest’s core function as a trusted source of creative ideas while acknowledging AI’s expanding role in visual content creation.

The big picture: Pinterest is rolling out an “AI Modified” label globally to identify images that have been generated or modified using artificial intelligence.

  • The label will appear in the bottom left corner of images when viewed up close, helping users distinguish between human-created and AI-generated content.
  • This transparency feature addresses growing user frustration with AI-generated images infiltrating search results on a platform primarily valued for human-created inspiration.

How it works: Pinterest will identify AI-modified content using both image metadata and proprietary AI detection technology.

  • The platform has developed in-house classifiers that can automatically detect generative AI content, even when not immediately obvious to users.
  • While acknowledging these systems aren’t yet perfect, Pinterest plans to refine the classifiers over time to improve labeling accuracy.
  • Users and creators can appeal mislabeled content through a dedicated appeals system.

What’s next: Pinterest will soon launch a “see fewer” experiment allowing users to control how much AI-generated content appears in specific categories.

  • The feature will be accessible through a three-dot menu in the bottom right corner of Pins.
  • Users will be able to customize their AI content preferences for categories such as beauty and art.

Why this matters: The distinction between human and AI-created content is particularly crucial on Pinterest, where users typically seek authentic human inspiration for projects and designs.

  • Transparency about image origins helps maintain user trust and preserves Pinterest’s core value as a platform for genuine creative inspiration.
  • For users still uncertain about image authenticity, third-party tools like the Adobe Content Authenticity app can provide additional verification by analyzing image origins.
Sick of AI slop on Pinterest? These two new features should help bring back real pins

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