Photoroom integrates OpenAI’s GPT-Image-1 for new AI features

Photoroom’s integration of OpenAI’s gpt-image-1 technology marks a significant democratization of professional-grade product photography capabilities. By offering AI-powered tools that can transform basic product images into studio-quality visuals, the company is effectively leveling the playing field between small businesses and large corporations that traditionally had exclusive access to expensive photographic resources and expertise.

The big picture: Photoroom has launched three new AI-powered tools that leverage OpenAI’s gpt-image-1 technology, positioning itself as one of the first companies globally and in Europe to integrate this advanced image generation API.

• The tools—Product Beautifier, Product Staging, and Virtual Model—are designed to help businesses create professional product visuals without expensive equipment or specialized skills.
• According to the company, these innovations will help entrepreneurs create high-converting content efficiently, giving startups competitive visual capabilities previously exclusive to established brands.

Key details: The suite includes three specialized tools that address different aspects of product photography challenges.

• Product Beautifier automatically enhances lighting, pose, and angles to deliver studio-quality product visuals with a single click.
• Product Staging analyzes products and generates realistic, context-rich scenes by repositioning items and adding props and backgrounds.
• Virtual Model renders clothing and accessories on a curated library of virtual models, showing how products drape across various body types.

What they’re saying: Photoroom’s leadership emphasizes the democratizing effect of these new tools on visual content creation.

• “Gpt-image-1 opens up a new level of creativity and accessibility in image editing. We’re thrilled to be one of the first companies worldwide bringing this technology to our global community of over 200 million users,” said Matt Rouif, CEO and co-founder of Photoroom.
• Rouif added, “Our mission is to make the power of great visuals accessible to every entrepreneur, and with this integration, we’re once again turning state-of-the-art AI into practical tools for product photography and e-commerce.”

Rollout timeline: The new AI tools began deployment on April 23, 2025, starting with Photoroom’s web application.

• Updates for iOS and Android platforms are scheduled to follow shortly after the initial web rollout.

Why this matters: The technology addresses a significant barrier for small businesses competing in digital marketplaces where high-quality product imagery directly impacts conversion rates and customer trust.