Perplexity Pro now includes an AI shopping assistant and free shipping on e-com purchases

The rise of AI search engines has created new possibilities for online search experiences, with Perplexity now expanding into e-commerce with an AI-powered shopping assistant that combines product research and purchasing capabilities.

New commerce initiative: Perplexity is launching an AI-powered shopping experience that integrates conversational product research with streamlined purchasing capabilities.

• Users can research products through natural language conversations and image-based searches
• The platform provides comparison data and objective reviews through AI-generated product cards
• A Snap to Shop feature, similar to Google Lens, enables visual product matching through photo uploads

Key features and functionality: The new shopping assistant differentiates itself from traditional e-commerce search by offering a more intuitive and comprehensive research experience.

• Product recommendations are algorithmically selected rather than sponsored content
• The system provides comparisons in everyday language, incorporating various reviews and specifications
• One-click checkout is available through the Buy with Pro feature
• Integration with Shopify ensures up-to-date product information

Subscription details and benefits: Perplexity Pro membership, priced at $20 monthly, includes several valuable features beyond shopping.

• Free shipping on all Buy with Pro purchases
• Access to 300+ Pro Searches daily
• Integration with advanced AI models including GPT-4 and Claude 3 Sonnet and Opus
• API credit and file analysis capabilities
• Redirect to merchant websites when Buy with Pro is unavailable

Merchant engagement: Perplexity is fostering a collaborative ecosystem through its merchant program.

• A free Merchant Program allows businesses to provide current product specifications
• Simple sign-up process through an online form
• Partnership with Shopify ensures real-time product data updates

Market implications: While the $20 monthly subscription fee may seem significant, the inclusion of free shipping could make the service particularly attractive to frequent online shoppers, potentially disrupting traditional e-commerce platforms through its AI-enhanced shopping experience.