Perplexity partners with more publishers, offers revenue share to media brands

The artificial intelligence search company Perplexity AI is expanding its Publishers’ Program globally while offering new revenue opportunities for media brands through advertising partnerships and technology access.

Program expansion and new partnerships: Perplexity AI has added more than a dozen new media partners to its Publishers’ Program, significantly expanding its international reach and content diversity.

• Notable new partners include ADWEEK, Los Angeles Times, and The Independent
• The program now includes media outlets from the UK, Japan, Spain, and Latin America
• These organizations join existing partners like TIME, Fortune, and Der Spiegel

Benefits for publishers: The program offers multiple revenue streams and technological advantages to participating media brands.

• Partners receive a share of advertising revenue
• Publishers gain access to Perplexity’s proprietary search technology through APIs
• The program provides support for building custom features
• More than 100 publishers have expressed interest since the program’s July launch

Leadership and growth: Perplexity has made strategic moves to manage its expanding program and handle increasing user demand.

• Jessica Chan, former LinkedIn content partnerships leader, has been appointed as Head of Publisher Partnerships
• The platform recently achieved a milestone of 20 million queries in a single day
• This represents significant growth from 2.5 million daily queries at the beginning of the year

Market implications: The rapid expansion of Perplexity’s publisher network and query volume suggests growing competition in the AI-powered search market.

• The program’s international expansion indicates a strategic push to compete globally
• Diverse content partnerships across multiple languages and regions position Perplexity as a comprehensive information source
• The revenue-sharing model creates a sustainable ecosystem that benefits both the platform and publishers

Future outlook: As AI search platforms continue to evolve, Perplexity’s publisher-friendly approach and rapid growth trajectory could reshape how users access and consume digital content, while providing new monetization opportunities for media organizations in an increasingly competitive digital landscape.