Peloton expands into gym-based fitness: Peloton’s new Strength+ app, launched in beta, offers machine learning-generated workouts and trainer-created programs for strength training at the gym.
Key features of Strength+:
- Custom workouts generated based on user preferences and equipment availability
- Trainer-created programs for structured, multi-week training plans
- Vertical video interface designed for easy one-handed use in the gym
- Integrated digital logbook for tracking progress and personal records (PRs)
Customization options:
- Users can select workout focus (strength, muscle building, or endurance), duration, exercise type, difficulty level, and available equipment
- The app generates workouts based on these preferences and parameters defined by Peloton’s trainers
- Users can preview and modify workouts by swapping exercises before starting
Workout experience:
- Full-screen vertical video format makes it easy to follow along
- Computer-generated voice provides instructions, similar to GPS navigation
- Users can listen to their own music during workouts
- Manual input of reps and weights for progress tracking
- Option to shorten or extend rest periods between exercises
Program offerings:
- Three structured programs available at launch: Ignite Your Strength, Max Your Muscle, and Shred It
- Programs designed for 4-week completion with 3-5 workouts per week
- More trainer guidance compared to custom workouts
Performance tracking:
- App tracks total volume, workout count, and frequently used movements
- Records individual exercise PRs and 10-rep max weights
- Celebrates new PRs to motivate users
Additional features:
- Clips section with short-form vertical videos offering quick tips from Peloton trainers
- Warmup option available, but no cooldown feature at launch
Limitations and areas for improvement:
- No heart rate monitor support in the beta version
- Limited options for swapping exercises based on target muscle groups
- Manual input required for rep and weight tracking
- No automatic rep counting or weight recommendations, unlike some competitors
Availability and pricing:
- Free beta version available now for iOS users in the US
- Future pricing and membership details not yet announced
Broader implications: Peloton’s entry into gym-based fitness with Strength+ represents a significant expansion of its digital offerings beyond home workouts. This move could potentially attract a new user base of gym-goers and compete with existing strength training apps. However, the success of Strength+ will likely depend on how well it evolves based on user feedback and how it compares to more established gym-focused apps in terms of features and pricing.
Hands On With Peloton's Strength+ App: Machine Learning Workouts for the Gym
