Peloton Launches AI-Powered Strength+ App for Gym Workouts

Peloton expands into gym-based fitness: Peloton’s new Strength+ app, launched in beta, offers machine learning-generated workouts and trainer-created programs for strength training at the gym.

Key features of Strength+:

• Custom workouts generated based on user preferences and equipment availability
• Trainer-created programs for structured, multi-week training plans
• Vertical video interface designed for easy one-handed use in the gym
• Integrated digital logbook for tracking progress and personal records (PRs)

Customization options:

• Users can select workout focus (strength, muscle building, or endurance), duration, exercise type, difficulty level, and available equipment
• The app generates workouts based on these preferences and parameters defined by Peloton’s trainers
• Users can preview and modify workouts by swapping exercises before starting

Workout experience:

• Full-screen vertical video format makes it easy to follow along
• Computer-generated voice provides instructions, similar to GPS navigation
• Users can listen to their own music during workouts
• Manual input of reps and weights for progress tracking
• Option to shorten or extend rest periods between exercises

Program offerings:

• Three structured programs available at launch: Ignite Your Strength, Max Your Muscle, and Shred It
• Programs designed for 4-week completion with 3-5 workouts per week
• More trainer guidance compared to custom workouts

Performance tracking:

• App tracks total volume, workout count, and frequently used movements
• Records individual exercise PRs and 10-rep max weights
• Celebrates new PRs to motivate users

Additional features:

• Clips section with short-form vertical videos offering quick tips from Peloton trainers
• Warmup option available, but no cooldown feature at launch

Limitations and areas for improvement:

• No heart rate monitor support in the beta version
• Limited options for swapping exercises based on target muscle groups
• Manual input required for rep and weight tracking
• No automatic rep counting or weight recommendations, unlike some competitors

Availability and pricing:

• Free beta version available now for iOS users in the US
• Future pricing and membership details not yet announced

Broader implications: Peloton’s entry into gym-based fitness with Strength+ represents a significant expansion of its digital offerings beyond home workouts. This move could potentially attract a new user base of gym-goers and compete with existing strength training apps. However, the success of Strength+ will likely depend on how well it evolves based on user feedback and how it compares to more established gym-focused apps in terms of features and pricing.