NVIDIA recently introduced Holoscan for Media, a new platform designed to streamline AI integration into live media applications. This software-defined system, which has just begun its limited release, enables media companies to operate their live media pipelines and AI processes on a single infrastructure. The platform is engineered to simplify the process for developers incorporating AI capabilities into their real-time media projects.
AI revolutionizing broadcast industry: NVIDIA’s Holoscan for Media platform is transforming content creation, distribution, and consumption by simplifying AI integration into live media applications.
Key features of Holoscan for Media:
- Launched in limited availability, it allows developers to easily integrate AI into live media applications
- Enables media companies to run live media pipelines on the same infrastructure as AI
- Provides a software-defined, AI-enabled platform for live media production
- Seamlessly integrates with NVIDIA’s suite of AI software development kits (SDKs)
Addressing industry challenges:
- Simplifies the complex process of building robust AI software stacks for live media application development
- Reduces barriers to deployment by eliminating the need for extensive expertise and resources
- Overcomes limitations of traditional software development tied to dedicated hardware
Deployment flexibility and efficiency:
- Cloud-native architecture allows applications to run from anywhere
- Eliminates the need for separate builds for different deployment types (on-premises, cloud, or edge)
- Includes Precision Time Protocol for audio-video synchronization and Networked Media Open Specifications for seamless communication between applications
RTX AI PCs and workstations:
- Complement Holoscan for Media by offering a robust foundation for developing immersive media experiences
- Provide access to the CUDA ecosystem and NVIDIA SDKs optimized for media and AI workloads
- Enable seamless transition of applications from workstation to deployment environments
NVIDIA AI Enterprise:
- Offers a comprehensive suite of AI software, tools, and frameworks optimized for NVIDIA GPUs
- Includes popular frameworks like TensorFlow, PyTorch, and RAPIDS for streamlined deployment
- Enables developers to build advanced AI capabilities directly into media applications
Showcasing AI-powered video editing tools:
- Blackmagic Design’s DaVinci Resolve 19 Studio introduces new AI features:
- IntelliTrack AI for stabilizing footage and automatic audio panning
- UltraNR for AI-accelerated denoising
- RTX Video Super Resolution for sharpening low-resolution video
- RTX Video HDR for enhancing standard dynamic range video to HDR10 color spaces
Topaz Video AI integration with Adobe After Effects:
- Introduces a plug-in for video upscaling and frame interpolation
- Allows users to access AI upscaling tools directly in After Effects compositions
- Features dramatic slow-motion video creation with the Apollo AI model
- Excels at upscaling low-resolution assets for larger projects
Performance enhancements:
- DaVinci Resolve AI effects are accelerated on RTX GPUs by TensorRT
- Topaz Video AI plug-in is accelerated on RTX GPUs, boosting AI performance by up to 70%
- Future updates promise further TensorRT performance improvements and efficiency optimizations
Implications for the broadcast industry: The integration of AI technologies like NVIDIA’s Holoscan for Media and RTX-powered tools is set to streamline workflows, enhance content quality, and unlock new creative possibilities for broadcasters and content creators.
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