NordicTrack and ProForm Launch New Lineup of AI-Powered Fitness Equipment

Major fitness equipment upgrade: NordicTrack and ProForm, both owned by iFIT, have launched a significant new lineup of smart fitness equipment, accompanied by a redesigned operating system and an interactive AI Coach.

• The launch includes new treadmills, bikes, ellipticals, and a rower, marking the largest product release ever seen from iFIT.
• New hardware ranges from the X24 Incline Treadmill at $3,999 to the ProForm Carbon Pro 2000 Treadmill at $1,499.
• All new products feature faster screens and processors, benefiting from the entirely new iFIT software experience.

Innovative hardware features: The new lineup boasts several notable improvements and unique offerings to enhance the home fitness experience.

• The X24 Treadmill is specifically designed for incline training, offering up to 40% incline.
• An immersive X24 Bike features both incline and decline capabilities.
• Significant updates have been made to the top-selling NordicTrack 2450 Commercial Treadmill.

Software revolution: iFIT has completely overhauled its operating system and introduced an AI Coach, aiming to provide a more personalized and engaging fitness experience.

• The iFIT AI Coach, currently in beta, is designed to help build healthy habits and accountability.
• Users can interact with the AI Coach via text, making it accessible even when away from the fitness equipment.
• The AI Coach can schedule workouts on a user’s phone, which will automatically appear on their iFIT-enabled machine.

Enhanced personalization: The new system is designed to adapt and improve based on user interaction and engagement.

• The more members engage with the iFIT AI Coach through questions or workouts, the more personalized their experience becomes.
• A new Workout Creator feature allows members to program their own library of personal workouts.
• Popular streaming services can now be accessed while working out, adding entertainment options to the fitness experience.

Market implications: This massive launch signals iFIT’s renewed commitment to competing in the smart fitness equipment market.

• As one of Peloton’s biggest competitors, iFIT’s relative quiet in recent years appears to have been a period of behind-the-scenes development.
• The company’s instructor-led scenic classes are considered by some to be the best in the industry, providing a strong foundation for this new lineup.

Looking ahead: iFIT’s comprehensive update to both hardware and software suggests a strategic move to capture a larger share of the home fitness market.

• The integration of AI coaching and personalized experiences aligns with broader trends in fitness technology.
• The ability to create custom workouts and access streaming services during exercise sessions addresses user demands for flexibility and entertainment.
• As these new products become available for review, their performance and user reception will be crucial in determining iFIT’s position in the competitive smart fitness equipment landscape.