Donna Langley, NBCUniversal’s chief content officer, advocated for optimism amid the challenges facing Hollywood, emphasizing the need for innovation and adaptation in the evolving media landscape.
Key takeaways from Langley’s keynote at UCLA’s entertainment symposium: Langley addressed several pressing issues in the industry, including the monetization of streaming content, the future of bundling, and the impact of artificial intelligence:
- Despite the “doom and gloom” sentiment pervading the industry, Langley stressed the importance of remaining optimistic and believing in the future of entertainment.
- She acknowledged the challenges of monetizing streaming content as traditional revenue streams like linear television and theatrical moviegoing decline, but highlighted the relative success of NBCUniversal’s streaming platform, Peacock.
Adapting to the changing media landscape: Langley discussed the need for innovation and finding new ways to engage audiences across different platforms:
- While broadcast television remains a valuable platform for NBCUniversal, Langley emphasized the importance of not accelerating its decline and instead finding ways to innovate in digital spaces.
- She acknowledged the inevitability of streaming bundles in the future and the need to find ways to “age down incrementally” by developing shows for streaming that can migrate to broadcast and reach younger audiences.
Addressing the impact of artificial intelligence: Langley touched on the complex issues surrounding AI in the entertainment industry:
- She stressed the importance of protecting labor rights and ensuring that AI does not infringe upon people’s rights in the creative process.
- Langley also highlighted the need for sophisticated copyright laws to protect intellectual property and maintain a level playing field for content creators.
Broader implications: As the entertainment industry navigates a period of uncertainty and transformation, Langley’s call for optimism and innovation underscores the need for media companies to adapt and evolve in order to thrive in the changing landscape. Her comments also highlight the complex challenges facing the industry, from the shift to streaming and the decline of traditional revenue streams to the disruptive potential of artificial intelligence. As Hollywood grapples with these issues, finding ways to balance innovation and adaptation with the protection of creative rights and intellectual property will be critical to shaping the future of the entertainment business.
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