Motorola is betting big on artificial intelligence with its latest foldable smartphone lineup, creating a distinct competitive edge in the crowded mobile market. The company’s new Razr, Razr+, and Razr Ultra models feature an expanded ecosystem of AI tools beyond Google’s Gemini, including preinstalled Perplexity AI and forthcoming Microsoft Copilot integration—signaling how smartphone manufacturers are increasingly differentiating their products through AI partnerships rather than just hardware specifications.
The big picture: Motorola unveiled three new Razr foldable smartphones at a New York City event, with prices ranging from $700 to $1,300 depending on the model.
- The lineup includes the base Razr ($700), the mid-range Razr+ ($1,000), and the premium Razr Ultra ($1,300).
- The Razr+ is largely similar to its 2024 predecessor but features enhanced durability improvements.
Key features: The new Razr phones boast significant hardware improvements focused on durability and visual appeal.
- All models feature a titanium-reinforced hinge plate making them four times stronger, thinner glass with reduced fold creasing, and IP48 dust and water resistance.
- The premium Razr Ultra includes Corning’s Gorilla Glass Ceramic for additional durability.
- Motorola has emphasized colorful palettes and unique textures across the lineup to differentiate the devices aesthetically.
AI integration: Motorola is heavily emphasizing its “Moto AI” suite, which combines proprietary features with third-party AI partnerships.
- For the first time, Perplexity AI will come preinstalled on the devices, with CEO Aravind Srinivas highlighting optimizations for the Razr’s unique folding design.
- Google’s Gemini is naturally available, while Microsoft’s Copilot will be added in the coming months.
- Proprietary Moto AI features include “Catch Me Up” for notification summaries, “Remember This” for AI memory, “Pay Attention” for auto-transcribing conversations, and “Next Move” for predicting user actions.
Creative tools: Moto AI extends beyond productivity with features aimed at content creation and entertainment.
- “Image Studio” allows users to generate AI artwork directly on their devices.
- “Playlist Studio” can create AI-generated music playlists based on user preferences.
Expanded ecosystem: Motorola announced complementary accessories alongside the new Razr lineup.
- The Moto Buds Loop are open-ear earbuds featuring Bose sound technology.
- The Moto Watch Fit is a basic fitness watch compatible with Android phones.
Availability: The new Razr lineup will be available starting mid-May.
- Preorders begin May 7, 2025.
- The phones officially go on sale May 15, 2025.
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