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Monks and NVIDIA partner to accelerate agentic AI marketing for major brands
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S4 Capital’s digital marketing agency Monks is capitalizing on agentic AI technology to transform brand advertising, forming a strategic partnership with NVIDIA to accelerate content creation and campaign execution. The collaboration, announced at the GTC AI Conference, represents a significant advancement in how AI agents can autonomously handle complex marketing workflows while delivering more personalized brand experiences. PUMA is among the first major brands to benefit from this cutting-edge technology integration that promises to fundamentally change content creation timelines and effectiveness.

The big picture: Monks is establishing an Agentic AI Advisory Group and the Monks Foundry, backed by NVIDIA-certified engineers, to develop custom generative AI solutions for enterprise clients.

  • The advisory team will consist of approximately 50 specialists, while the Foundry aims to have 150 certified engineers by the end of 2025.
  • This infrastructure supports the creation of tailored AI models that leverage enterprise data more effectively for marketing and advertising applications.

Key integration: The partnership combines Monks.Flow with NVIDIA Omniverse and NVIDIA NIM™ microservices to deliver an end-to-end agentic marketing workflow.

  • This technological integration has already demonstrated the ability to accelerate agentic workflows by over 2.8 times compared to traditional methods.
  • The system enables rapid creation of high-quality 30-second creative spots, dramatically reducing production timelines.

What they’re saying: PUMA’s Global VP Brand and Marketing Richard Teyssier views the AI partnership as integral to their forward-thinking marketing strategy.

  • “Partnering with Monks, NVIDIA and Runway’s cutting-edge AI technologies is part of our transformative approach to marketing,” Teyssier stated.

Workflow transformation: The new agentic pipeline consolidates traditionally separate marketing functions into a seamless, automated process.

  • The end-to-end system integrates insights, strategy, creative development, execution, media planning, performance optimization, and asset creation.
  • This consolidated approach represents a fundamental shift from conventional marketing workflows that typically involve multiple teams and manual handoffs.
S4 Capital's Monks Brings the Next Big Moment of Agentic AI into Frame for PUMA Using NVIDIA AI

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