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Mobile users say AI features add ‘little to no value’ in new survey
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The widespread adoption of AI features in smartphones has met with surprising consumer indifference, as revealed by a comprehensive survey of iPhone and Samsung Galaxy users.

Survey scope and methodology: A Sellcell.com study surveyed over 2,000 smartphone users who own the latest AI-enabled devices, including iPhone 16 and Samsung Galaxy S24 models.

  • The survey revealed that 73% of iPhone users and 87% of Samsung users believe AI features provide minimal value
  • Less than half (47.6%) of iPhone users consider AI features important in purchasing decisions, while only 23.7% of Samsung users value these features when choosing a device

Current adoption patterns: Both iPhone and Samsung users show limited engagement with AI features on their devices.

  • 58.4% of iPhone users haven’t explored Apple Intelligence features, citing outdated software (57.6%) and perceived lack of utility (36.7%) as main barriers
  • Similarly, 53.1% of Samsung users haven’t tried Galaxy AI features, with 44.2% questioning their usefulness and 35.5% citing accuracy concerns
  • Privacy remains a significant concern, particularly among Samsung users, with 30.1% expressing reservations

Feature popularity breakdown: Users who do engage with AI features show clear preferences for specific functionalities.

  • Apple users gravitate toward practical tools, with Writing Tools (72%) and Notification summaries (54%) leading adoption
  • Samsung’s Circle to Search feature dominates usage at 82.1%, followed by Photo Assist at 55.5%
  • AI-enhanced Siri shows remarkably low adoption at just 3.1% among iPhone users

Brand loyalty implications: The lukewarm reception to AI features may influence brand allegiance.

  • Only 16.8% of iPhone users and 9.7% of Samsung users would consider switching brands for superior AI capabilities
  • Apple’s brand loyalty has declined by 13 percentage points since 2021, suggesting broader satisfaction issues beyond AI features

Looking ahead: The significant gap between smartphone manufacturers’ AI investment and actual user engagement suggests a potential disconnect between product development strategies and consumer needs, raising questions about the future direction of smartphone innovation and the role of AI in mobile devices.

Survey: Apple Intelligence, Galaxy AI Add 'Little to No Value' for Smartphone Owners

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