Microsoft is urging Windows 10 users to upgrade to AI-powered Copilot+ PCs

The impending end of Windows 10 support has prompted Microsoft to escalate its promotional efforts, now encouraging users to purchase new AI-enabled hardware alongside Windows 11 upgrades.

Latest promotional push: Microsoft has launched a new full-screen advertisement campaign targeting Windows 10 users, specifically promoting Copilot+ PCs as the optimal upgrade path.

• The advertisements emphasize the “ultimate Windows 11 experience” available through Copilot+ PCs, which offer exclusive AI functionality
• These pop-up messages are part of a broader campaign to drive Windows 11 adoption before Windows 10 support ends in October 2025
• Microsoft has confirmed its intentional deployment of these full-screen advertisements to showcase Windows 11 features and Copilot+ capabilities

Upgrade considerations: The transition from Windows 10 to Windows 11 presents several technical and practical challenges for users.

• Many existing computers may not meet Windows 11’s hardware requirements, particularly regarding TPM support and processor specifications
• Microsoft is offering extended support for Windows 10 until October 2026, but this requires additional payment
• Users facing hardware compatibility issues are being directed toward purchasing new devices rather than exploring alternative solutions

Environmental concerns: Microsoft’s upgrade push overlooks significant sustainability issues related to large-scale hardware replacement.

• Environmental experts have raised alarms about the potential environmental impact of mass computer disposal when Windows 10 reaches end-of-life
• The company’s messaging focuses on new hardware benefits while remaining silent on the environmental implications of premature device replacement
• This approach contradicts growing awareness and concerns about electronic waste and sustainable technology practices

Looking ahead: While Microsoft intensifies its upgrade campaign, questions remain about the necessity and timing of these aggressive promotional tactics.

• The push for AI-enabled hardware represents a significant shift in Microsoft’s upgrade strategy, potentially setting a precedent for future operating system transitions
• Users will likely face increased pressure to upgrade as the Windows 10 end-of-support date approaches
• The balance between technological advancement and environmental responsibility remains a critical but unaddressed aspect of this transition