Microsoft Copilot AI comes to Samsung’s 2025 smart TVs

Microsoft’s Copilot AI assistant is now available on Samsung’s 2025 lineup of TVs and smart monitors, featuring an animated interface that can provide movie recommendations and spoiler-free episode summaries. The integration marks Microsoft’s expansion of Copilot beyond computers and mobile devices into the living room entertainment space, with plans to extend to LG TVs as well.

What you should know: Copilot appears as a friendly, animated presence that resembles Microsoft’s opalescent Copilot design, though rendered in a beige color that the company describes as looking like a “personified chickpea.”
• The AI assistant floats and bounces around the screen with a mouth that moves in sync with its responses.
• Users can access Copilot through voice commands or by selecting it with their TV remote and hitting the mic button.
• The feature is integrated within Samsung’s Tizen OS (the operating system that runs Samsung TVs) homescreen, Samsung Daily Plus, and Click to Search.

How it works: Copilot automatically appears on supported Samsung devices and offers both general assistance and personalized experiences.
• Users can ask for movie suggestions, request spoiler-free recaps of their favorite shows, and pose general questions.
• Signing into the app enables a more personalized experience where Copilot can reference previous conversations and user preferences.
• The AI assistant responds through both visual animations and voice feedback.

Device compatibility: The Copilot integration is rolling out across Samsung’s premium 2025 television and monitor lineup.
• Supported TV models include Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame series.
• Smart monitor compatibility extends to the M7, M8, and M9 models.
• Microsoft has previously announced plans to bring similar Copilot functionality to LG TVs.

Why this matters: The move represents Microsoft’s strategy to embed its AI assistant across consumer electronics beyond traditional computing devices, potentially creating new touchpoints for user engagement and data collection in the home entertainment ecosystem.