Meta Ray-Bans too pricey? These cheaper AI wearables are on the way

The rapid growth of AI-enabled wearable technology continues to expand as new players prepare to enter the smart glasses market, potentially offering more affordable alternatives to existing products.

Market dynamics: Xiaomi is reportedly developing AI-powered smart glasses that aim to compete directly with the Ray-Ban Meta Smart Glasses while offering a more budget-friendly price point.

• Industry sources indicate Xiaomi’s smart glasses will launch in Q2 2025, possibly during the company’s annual Mi Fan Festival in April
• The glasses are expected to feature similar capabilities to the Ray-Ban Meta Smart Glasses, including built-in cameras and speakers
• Xiaomi’s AI assistant, which bears similarities to Apple Intelligence, will be integrated into the device

Current market leader: The Ray-Ban Meta Smart Glasses have established themselves as the premier option in the AI wearables category, though their premium pricing creates an opportunity for competitors.

• The Ray-Ban Meta Smart Glasses start at $299 / £299 / AU$449
• These glasses feature Meta AI integration and tools like Look and Ask that utilize the built-in camera
• Their popularity has demonstrated clear market demand for AI-enabled eyewear

Development uncertainties: While Xiaomi’s entry into the smart glasses market seems likely, several factors could affect the product’s global availability and impact.

• The product’s launch remains unconfirmed, as this information comes from industry leaks
• There is a possibility the glasses could be limited to Chinese or Asian markets
• Specific pricing details have not yet been revealed, though Xiaomi’s history suggests a lower price point than current options

Market outlook: The smart glasses sector appears poised for significant expansion and increased competition in 2025.

• Major tech companies including Apple, Google, and Amazon are advancing their AI capabilities, suggesting potential entry into the AI wearables market
• Increased competition could lead to more competitive pricing across the category
• The success of Ray-Ban Meta Smart Glasses has validated the market for AI-enabled eyewear

Strategic implications: The emergence of more affordable AI glasses could democratize access to wearable AI technology, though questions remain about whether lower-priced alternatives can match the quality and functionality of premium options while maintaining competitive profit margins.