Meta has launched Vibes, a dedicated feed for AI-generated short-form videos within its Meta AI app and website. The feature allows users to scroll through AI-created content from other users, create their own clips from scratch or adapt existing videos, and share their creations via direct message or cross-post to Instagram and Facebook.
What you should know: Vibes represents Meta’s latest experiment in AI-generated content creation, building on the existing Meta AI platform that previously made headlines when users accidentally shared private conversations publicly.
• Users can browse AI-generated videos created by others or produce their own content using the platform’s tools.
• Created videos can be shared through direct messages or posted to Instagram and Facebook.
• Meta plans to add more AI-generated creation features in the future.
The big picture: CEO Mark Zuckerberg described Vibes as “an early look at some of the new product directions we’re exploring” in a Threads post, signaling Meta’s continued push into AI-powered content creation.
• Meta Superintelligence Labs will collaborate with established AI companies Midjourney and Black Forest Labs on upcoming AI projects.
• The launch follows Meta’s pattern of integrating AI capabilities across its platform ecosystem.
Why this matters: The dedicated AI content feed positions Meta to compete directly with other platforms experimenting with AI-generated content, while potentially normalizing what critics call “AI slop” — low-quality, artificially generated content that floods social media feeds.
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