Meet “Meet Cute”: Facebook Dating adds AI chatbot to cure swipe fatigue

Facebook Dating is introducing AI-powered features designed to combat “swipe fatigue,” including a dating assistant chatbot and an automated matching system called Meet Cute. The new tools represent Meta’s latest effort to make its social platforms more culturally relevant and engaging as the company pushes to differentiate Facebook Dating in the competitive online dating market.

What you should know: The dating assistant functions as an AI chatbot that helps users find specific types of matches through natural language prompts.

• Users can type requests like “find me a Brooklyn girl in tech” to get personalized recommendations.
• The assistant can also help users improve their profiles and suggest dating ideas.
• The feature is gradually rolling out in the US and Canada through the Matches tab.

How Meet Cute works: This automated feature pairs users with one potential match per week using a personalized algorithm.

• Meta describes it as “ideal for anyone who’s tired of swiping and is looking for a fresh, easy way to expand their typical pool of dating candidates.”
• Users can opt out of Meet Cute if they prefer not to participate.
• Meta is exploring adding different time frequencies for the weekly recommendations.

The big picture: These AI features are part of CEO Mark Zuckerberg’s broader push to make Facebook more “culturally influential” this year.

• The company has also converted all Facebook videos to reels format and implemented measures to reduce spam on the platform.
• The dating assistant and Meet Cute features echo strategies tried by other dating platforms, with OkCupid having launched a similar concept called Crazy Blind Date in 2013.

Why this matters: The introduction of AI-powered matching represents a significant shift from traditional swipe-based dating apps toward more curated, algorithm-driven experiences that could reshape how people discover potential partners online.