Me, you, and celebrities too: Loti AI opens deepfake detection to the public, not just VIPs

Deepfake detection is experiencing a critical democratization as threats to personal digital identity move beyond public figures to everyday citizens. Loti AI’s expansion of its detection technology to all users signals a significant shift in how society approaches synthetic media protection and digital reputation management. This move highlights the growing recognition that personal image protection should be a universally accessible right rather than a privilege limited to celebrities.

The big picture: Loti AI has opened access to its deepfake detection and takedown service to the general public, expanding beyond its previous exclusive availability to celebrities and public figures.

• The company, founded in 2022, will offer both free and paid membership options on a rolling basis to help individuals protect their digital reputation.
• Users can choose between automated takedowns or handling removal requests individually, with the platform claiming a 95% takedown success rate within 17 hours for those using the auto-takedown feature.

What they’re saying: Loti AI CEO Luke Arrigoni emphasized the universal nature of contemporary digital threats when announcing the expanded access.

• “The internet is getting out of hand, and people’s digital reputations are at risk like never before,” Arrigoni said. “From deepfakes to unauthorized illicit content, these threats are no longer limited to celebrities.”
• He also articulated the company’s straightforward mission: “Our goal is simple: to help you reach zero—zero images of you online that you haven’t approved.”

How it works: The platform conducts daily internet scans to identify deepfakes, impersonations, and unauthorized misleading content that could damage users’ reputations.

• In addition to protective scanning, the service also locates authorized images and videos that may hold sentimental value to users.
• Individuals can sign up through the company’s website or by downloading the Loti AI mobile app.

Key partnerships: Entertainment marketing firm Dolphin partnered with Loti AI last fall to extend protection services across its subsidiaries.

• Dolphin’s subsidiaries include notable companies like 42West, The Door, Shore Fire, Special Projects, and Elle Communications.
• The partnership also includes a feedback arrangement to help Loti AI further develop its services, complementing the company’s existing relationship with talent agency WME.