Data and AI leader SAS is helping protect endangered North Atlantic right whales through a pioneering collaboration with Fathom Science Inc. The partnership validates WhaleCast, an innovative whale prediction model that creates heatmaps showing the likelihood of whale activity along the East Coast. This technology integration allows vessels to reduce speeds in high-risk areas, potentially saving the critically endangered species while demonstrating how machine learning can transform marine conservation efforts.
The big picture: Fathom Science, a North Carolina State University tech spin-off building digital twins of the ocean, partnered with SAS to validate their whale location prediction model that helps vessels avoid collisions with endangered right whales.
How it works: WhaleCast combines historical whale sighting analysis with ocean modeling to create heatmap projections of probable right whale locations that integrate with vessels’ existing touchscreen systems.
Tech implementation: SAS’ Data for Good program provided advanced validation through sophisticated machine learning methodologies using SAS Viya.
Advanced capabilities: Beyond validating the basic whale location model, SAS helped solve a secondary problem by calculating the probability of whales’ distance from shore.
Why it matters: This collaboration demonstrates how machine learning can transform conservation efforts by providing mariners with actionable intelligence that helps protect critically endangered marine species.