LG’s 2025 OLED TVs push the limits of AI with advanced features

LG has unveiled its 2025 OLED TV lineup, featuring significant brightness improvements and expanded AI capabilities, while raising questions about the balance between technological advancement and user experience.

Key product announcements: LG’s 2025 OLED TV collection introduces the M5 and G5 series as flagship models, each offering distinct advantages for different consumer segments.

• The M5 series features the Zero Connect Box for wireless connectivity to external devices and will be available in sizes from 65 to 97 inches
• The G5 series achieves unprecedented brightness levels without using Micro Lens Array technology and offers a 165Hz refresh rate
• Both models incorporate the new Alpha 11 Gen 2 processor for enhanced image processing and upscaling capabilities

Technical innovations: The new lineup demonstrates significant advances in display technology and gaming features.

• LG claims its latest Brightness Booster Ultimate technology delivers three times higher brightness compared to conventional OLED models
• The G5’s 165Hz refresh rate sets a new industry standard for smooth gaming performance
• Processing improvements extend to the more affordable C5 series, particularly benefiting streaming content quality

AI integration and interface changes: LG has heavily emphasized artificial intelligence features in its 2025 models, marking a significant shift in TV functionality.

• The traditional Magic Remote has been rebranded as the AI Remote, with the inputs button replaced by a dual-function Home Hub button
• A new built-in large language model chatbot has been integrated alongside Microsoft Copilot
• The system includes AI-driven picture and sound optimization features, including an enhanced Filmmaker Mode that adapts to ambient lighting

Software and support commitments: LG has made notable promises regarding the long-term support of these new models.

• The company pledges five years of software updates, similar to smartphone support models
• The webOS homescreen has reportedly been optimized for improved speed and usability
• Extended software support suggests these TVs will continue to evolve with new features over time

Market positioning concerns: The extensive AI integration raises questions about the balance between innovation and user experience.

• Home theater enthusiasts may find the AI features unnecessary or potentially disruptive to their viewing experience
• The removal of the dedicated inputs button represents a departure from traditional TV interface design
• The emphasis on AI features could potentially complicate what has historically been a straightforward user experience

Looking ahead: While LG’s technical achievements in display technology remain impressive, the success of their AI integration strategy will likely influence future TV design approaches across the industry.

• The full impact of these changes will become clearer when the TVs launch in spring 2025
• Pricing details, which haven’t been announced, will play a crucial role in consumer reception
• Consumer response to the AI features could set a precedent for whether other manufacturers follow suit with similar integration levels