Kristen Bell told Meta to ‘get rid of AI’ — now she’s its voice

Meta’s AI voice initiative faces unexpected twist: Kristen Bell, previously critical of AI data use, has become one of the official voices for Meta’s AI chatbot, highlighting the complex relationship between celebrities and AI technology.

• Meta has secured deals with high-profile actors, including Kristen Bell, to provide voices for its Meta AI chatbot.
• Bell’s participation comes as a surprise, given her previous public opposition to Meta’s AI using her data.
• In June, Bell reposted a popular Instagram message refusing consent for Meta to use her content and likeness for AI training.

Celebrity concerns and misconceptions: The reposting of AI opt-out messages on Instagram reveals widespread misunderstandings about data usage and consent in the AI era.

• Several celebrities, including Jessica Chastain, Sarah Paulson, and Ashley Tisdale, have reposted versions of the AI opt-out prompt.
• These posts do not actually opt users out of Meta’s data collection practices.
• The confusion stems from a June update to Meta’s terms of service, allowing the company to use posts, images, and online tracking data for AI model training.

AI in creative industries: The integration of AI technology in entertainment has sparked intense debate and legal action, with unions and lawmakers working to protect artists’ rights.

• SAG-AFTRA, the entertainment union, is fighting to ensure its members aren’t replaced by AI without consent.
• The union is collaborating with California lawmakers to pass bills limiting AI actor clones.
• Despite concerns, many artists and actors are not entirely opposed to AI technology, but rather seek fair compensation for its use.

Financial implications: Meta’s approach to securing celebrity voices for its AI chatbot involves significant financial investments.

• According to The Wall Street Journal, Meta paid millions to the actors involved in the AI voice project.
• This substantial compensation highlights the value placed on celebrity involvement in AI technology.

Unanswered questions: The situation raises important questions about the future of AI in entertainment and celebrity endorsements.

• How will Bell’s participation impact public perception of AI use in the entertainment industry?
• Will other celebrities who previously opposed AI data use follow suit and partner with tech companies?
• What long-term effects might this have on the relationship between celebrities, their public stances, and technology companies?

Balancing act between technology and celebrity influence: The case of Kristen Bell and Meta’s AI chatbot illustrates the complex dynamics at play as celebrities navigate their roles in an increasingly AI-driven world, balancing personal convictions with professional opportunities and public expectations.