Key announcements to look out for at Samsung’s Unpacked 2025 event

Breaking news: Samsung’s upcoming Unpacked 2024 event, scheduled for January 22 in San Jose, California, will showcase the company’s latest Galaxy S25 smartphone lineup and AI innovations.

Event details and accessibility: The event will be broadcast live across multiple platforms, making it accessible to a global audience.

• The presentation begins at 10 a.m. PT/1 p.m. ET on Tuesday, January 22
• Viewers can tune in through Samsung.com, Samsung Newsroom, or Samsung’s YouTube channel
• The physical event will take place in San Jose, California, marking a significant tech industry gathering

New flagship smartphones: Samsung is expected to unveil three new models in its premium smartphone lineup, featuring enhanced specifications and design refinements.

• The Galaxy S25 series will include base, Plus, and Ultra models with screens ranging from 6.2 to 6.9 inches
• All devices are likely to be powered by the advanced Qualcomm Snapdragon 8 Elite chipset
• The design maintains familiar elements while introducing rounder edges for improved ergonomics
• Color options include Iceblue, Mint, Navy, and Silver Shadow for standard models, while the Ultra variant will feature premium finishes in Titanium Black, Gray, Silver Blue, and White Silver

AI integration and features: Samsung plans to showcase significant artificial intelligence capabilities integrated throughout its new devices.

• New AI features may include advanced photo editing tools like AI relighting and Video Magic Eraser
• A specialized AI pet photography mode is anticipated
• Enhanced text-generation capabilities will be implemented across various device functions
• Samsung describes these innovations as bringing “seamless convenience into every moment of your life”

Future technology preview: The event may offer glimpses into Samsung’s upcoming wearable technology and extended reality products.

• The Galaxy Ring 2 could be previewed, featuring improved battery life and more sophisticated health sensors
• Smart glasses development may be discussed as Samsung’s response to competing products
• The company might reveal its approach to extended reality computing, potentially competing with Apple’s Vision Pro

Market implications: Samsung’s emphasis on AI integration and potential expansion into new product categories suggests a strategic push to maintain its position as a leading consumer technology innovator while competing with other major tech companies in emerging market segments.