Jon M. Chu believes human creativity will outlast AI

Filmmaker Jon M. Chu’s criticism of AI in Hollywood highlights a growing tension between technology and creative industries. The director of blockbusters like “Wicked” and “Crazy Rich Asians” has taken a strong stance against what he views as unethical AI training practices that have commandeered copyrighted entertainment content without proper authorization. Despite his concerns, Chu maintains optimism about human creativity‘s enduring value in an increasingly AI-driven world, representing the complex relationship many entertainment professionals have with emerging technologies.

The big picture: Despite his Silicon Valley upbringing and comfort with technology, Jon M. Chu believes AI companies committed an “original sin” by using Hollywood creative works without authorization to train their models.

• Chu specifically criticized tech companies for gathering scripts and movies without proper permission, expressing frustration that studios didn’t fight back more strongly against these practices.
• The director feels the industry has been dismissive about addressing this foundational ethical issue, saying “it feels like they’re saying, ‘We’re past it, move on.'”

Why this matters: The unauthorized use of copyrighted creative works for AI training has become a flashpoint in the entertainment industry, with creators like Chu insisting on accountability for intellectual property rights.

• These concerns reflect broader tensions between technology companies pushing AI advancement and creative professionals protecting their work and livelihoods.

What they’re saying: Despite calling generative AI “freaking scary” for the entertainment industry, Chu expressed confidence that it will never replace human creativity or dictate artistic value.

• “I don’t think the robots choose what we decide is valuable,” Chu stated. “We decide, and that’s very empowering for me.”

Looking ahead: Beyond his AI commentary, Chu discussed several upcoming projects that showcase his continued focus on creative storytelling.

• His “Wicked: For Good” is scheduled for theatrical release on November 21, 2025.
• The director is also working on adaptations of Britney Spears’ memoir “The Woman in Me” and the video game “Split Fiction,” which involves writer friends trapped in a simulation of their imaginations.
• When asked about the “Split Fiction” project reportedly starring Sydney Sweeney, Chu responded with playful ambiguity: “That was leaked, so I cannot confirm or deny that, but yes.”