Jack Dorsey’s Goose AI assistant gains rapid adoption beyond coding tasks

Twitter exec alum Jack Dorsey’s new open-source AI assistant, Goose, is rapidly gaining traction among developers since its January 2025 launch by Block’s Open Source Program Office. The project represents Dorsey’s vision of democratizing AI technology by providing adaptable tools to both individuals and enterprises outside the conventional tech ecosystem. Goose’s ability to perform complex coding tasks with minimal human intervention is attracting significant attention, while its applications are already expanding beyond software development into business functions like sales analysis and employee onboarding.

The big picture: Block’s AI assistant is emerging as a significant contributor to the open-source AI ecosystem just weeks after its debut.

• Dorsey, a longtime advocate for open technology, recently endorsed another open-source AI breakthrough called Manus with a simple “excellent” tweet to his six million followers.
• Goose allows users to implement large language models into applications with real-world utility, positioning it as an alternative to proprietary AI systems.

Key details: Goose enables what Block calls “vibe coding,” where developers provide high-level objectives and the AI independently completes the work.

• Unlike traditional coding assistants requiring step-by-step approvals, Goose can handle intricate coding work with minimal human intervention.
• The project was a top trending repository on GitHub for several weeks following its launch, according to Block’s Head of Open Source Manik Surtani.

What they’re saying: Block executives express surprise at the swift adoption and impact of their AI assistant.

• “We’ve been blown away by the engagement from the open-source community,” wrote Surtani in an email response.
• Block’s AI & Data Platform Tech Lead Brad Axen noted emotional feedback from users, with some saying “I could cry it was so helpful” about the tool’s impact on their workflow.

Expanding applications: Although initially developed for software engineering, Goose is already being utilized across various business functions.

• Sales teams are analyzing thousands of leads in hours rather than days using the assistant.
• Content teams are automating complex asset management while project managers have reportedly reduced administrative time by 75%.
• Block’s internal teams are also using Goose for onboarding new employees, demonstrating its versatility beyond coding.

Why this matters: Goose represents a significant push toward more accessible, open-source AI tools that can operate independently of major tech platforms.