Intel’s AI Innovations to Revolutionize Paris 2024 Olympic Experience for Athletes and Fans

Intel is leveraging AI to enhance the Paris 2024 Olympic experience for athletes, broadcasters, and attendees through various innovative applications.

AI-powered chatbot for athletes: Intel is integrating a generative AI chatbot into the Athlete 365 app to assist over 10,000 athletes in navigating the Olympic Village and understanding the games’ day-to-day operations:

• The chatbot, powered by Intel’s Gaudi 2 platform, will provide conversational responses to athletes’ queries, helping them find information that would otherwise be buried in PDFs.
• Intel’s Responsible AI group has contributed to the chatbot’s development to ensure appropriate safeguards are in place.

AI-driven broadcast highlights: Intel AI will be used to automatically tag and generate real-time highlight reels from event footage, making it easier for broadcasters to showcase a wider range of sports and athletes:

• This automation will benefit lesser-known sports and smaller countries that may not have the resources to send full broadcast teams.
• The AI tagging system will allow for quick and easy creation of region-based highlight reels.

AI talent identification: In partnership with Samsung, Intel is offering an AI-powered talent identification system at the Stade De France Olympic Stadium:

• Using computer vision and Samsung devices, the system will capture participants performing sports-related exercises and identify the Olympic sport they are best suited for.
• This technology was previously piloted in Senegal to help identify potential youth athletes for the 2026 Youth Olympic Games.

Additional AI applications: Intel’s AI will also be used for wayfinding to assist attendees in navigating the Olympic Village, as well as analyzing space usage to optimize food and beverage management and transportation queues.

Broader implications: While Intel’s AI integrations will primarily run in the cloud using Intel Xeon processors and Geti applications, the technology showcased at the Paris Olympics has the potential to revolutionize the way major sporting events are experienced by athletes, broadcasters, and attendees. By automating tasks, providing personalized assistance, and identifying emerging talent, AI could help make the Olympics more efficient, engaging, and accessible to a wider audience. However, it remains to be seen how these technologies will be received by the Olympic community and whether they will raise any concerns about privacy, fairness, or the human element of the games.