Instagram’s new features portend tons of AI video coming to your feed in 2025

Meta’s Instagram plans to introduce powerful AI-based video editing capabilities in 2025, enabling users to modify video content through simple text prompts, as announced by Instagram head Adam Mosseri.

Key features and capabilities: Meta’s Movie Gen AI model will allow users to transform nearly any aspect of their videos using natural language commands.

• Users can alter clothing, add accessories, change locations, and modify appearances through text-based instructions
• The technology can create sophisticated effects like transforming people into animated characters
• These tools eliminate the need for complex video editing skills or coding knowledge

Technical implementation: Meta’s proprietary Movie Gen AI model represents a significant advancement over current social media video filters.

• Unlike pre-built filters available on Instagram and TikTok, this system offers customizable effects based on user prompts
• The technology was first announced in October and is currently in development
• The system aims to keep video editing capabilities within the Instagram app, reducing reliance on third-party editing tools

Public reaction: The announcement has sparked diverse responses from the Instagram community.

• Critics express concern about the increasing prevalence of AI-generated content on the platform
• Supporters highlight the democratization of content creation for users lacking technical expertise
• Some users welcome the convenience of having advanced editing capabilities directly within Instagram

Potential challenges: The technology raises important considerations about content authenticity and potential misuse.

• The rise of sophisticated video manipulation tools could make it harder to distinguish authentic from AI-modified content
• Concerns exist about the technology’s potential use in creating deepfakes and spreading misinformation
• Questions remain about Meta’s planned safety measures to prevent harmful applications

Looking beyond the hype: While these tools promise to make video creation more accessible, their impact on social media dynamics and user behavior remains uncertain.

• The proliferation of AI-generated content could inadvertently increase the value of authentic, unmodified videos
• Meta faces the challenge of balancing creative freedom with responsible implementation
• The technology’s success will likely depend on both user adoption and the effectiveness of content moderation systems