Instagram tests AI-generated profile pictures for users

Instagram is testing new AI capabilities that would allow users to generate profile pictures directly within the app, marking another step in Meta’s integration of artificial intelligence across its social media platforms.

Key development: Meta’s Instagram platform is exploring a feature that would let users create AI-generated profile pictures without leaving the app.

• Reverse engineer Alessandro Paluzzi discovered a hidden menu option labeled “create An AI profile picture” within Instagram’s code
• The feature would simplify the process for users who want to use AI-generated images as their profile pictures, eliminating the need to use external AI image generators
• While users can currently upload AI-created images as profile pictures, this native integration would streamline the workflow

Broader Meta AI strategy: This development aligns with Meta’s wider push to incorporate AI tools across its family of social media applications.

• Similar AI profile picture generation features have been spotted in development for both Facebook and WhatsApp
• The addition of in-app AI image generation demonstrates Meta’s commitment to making artificial intelligence more accessible to everyday users
• This move could help Meta compete with other platforms that are rapidly adopting AI-powered features

Looking ahead: As Meta continues to integrate AI capabilities across its platforms, the introduction of native AI profile picture generation could signal the beginning of more extensive AI-powered creative tools within Instagram and other Meta apps.