×
If You Tell Stories, Here’s How AI Can Help You
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

AI is changing the art and business of storytelling, making it more accessible, efficient, and engaging for creators across industries:

AI as a creative tool: AI is empowering directors, marketers, and content creators to bring their ideas to life with greater confidence and ease:

  • Vimeo CMO Lynn Girotto believes that AI handles the technical execution, allowing creative teams to focus on ideation and overcoming writer’s block.
  • AI is seen as a short-term “nice to have” and a long-term “need to have,” similar to the evolution of mobile websites a decade ago.

Balancing AI and human creativity: While AI offers significant opportunities, it is crucial to strike a balance between leveraging the technology and maintaining the human touch:

  • Girotto emphasizes that creative teams cannot fully rely on AI alone to tell their stories, as it is a tool to reduce time and skill barriers.
  • Up-and-coming director Jake Oleson demonstrates how AI can seamlessly fuse with human creativity to produce engaging stories and build brands.

Navigating potential risks: As AI becomes more prevalent in marketing, brands must be aware of and mitigate potential risks:

Broader implications: The integration of AI in storytelling is reshaping the creative landscape and redefining the skills needed to succeed:

  • AI is making the art of storytelling more accessible to a wider range of creators, from influencers and small businesses to filmmakers and corporate marketers.
  • As attention spans continue to shrink and the volume of video content grows, AI will become increasingly essential for creators to break through the noise and capture their audience’s attention.
  • Marketers must stay informed about AI advancements, use the technology as a supplementary tool, and educate themselves to navigate the evolving landscape effectively.
How AI Is Impacting The Art And Business Of Storytelling

Recent News

Salesforce launches testing center for AI agents

As AI agents proliferate across businesses, companies seek robust testing environments to validate autonomous systems before deployment in mission-critical operations.

Google’s Anthropic deal faces Justice Department scrutiny

U.S. regulators seek to restrict Google's ability to invest in AI startups, marking the first major government intervention in big tech's artificial intelligence deals.

AI will drive major scientific advances, NVIDIA CEO tells SC24

NVIDIA's latest computing tools reduce scientific simulation times from weeks to minutes, making advanced research more accessible to labs and companies.