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How media startup Every incubates and launches new AI products
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The media company Every has developed an innovative approach to launching AI products by combining journalism, software development, and artificial intelligence within a small, agile team structure.

Business model innovation: Every has successfully challenged traditional startup assumptions by launching multiple successful AI products with a lean team of less than 10 employees and bootstrap funding.

  • The company has released two AI products that have attracted tens of thousands of users
  • A third AI product is scheduled for release before the end of 2024
  • The company operates primarily as a media organization while successfully diversifying into product development

Key strategic elements: Every’s success stems from a deliberate approach to combining media expertise with technological innovation.

  • The company launched Every Studio six months ago despite skepticism about divided focus and resource constraints
  • Their latest product, Spiral, demonstrates the viability of their model with the hiring of Danny Aziz as general manager
  • Aziz left a $200,000 annual salary position to join Every, validating the company’s ability to attract top talent

Operational approach: The company maintains effectiveness through intentional small-scale operations and rapid development cycles.

  • Every prioritizes sustainable work pace over rapid scaling
  • The organization builds products based on real user needs and practical learning experiences
  • The company integrates media, software, and AI capabilities within a single organizational structure

Strategic partnerships: The success of Every’s model relies on combining emerging technology with high-quality talent.

  • The company focuses on identifying and leveraging new technological opportunities
  • Every places significant emphasis on recruiting and retaining talented team members
  • The organization maintains a flywheel effect through the synergy of technology and human capital

Looking forward: Every’s unconventional approach to product development and team building suggests a potential new model for sustainable tech innovation that challenges traditional startup scaling assumptions, though maintaining this balance while growing may prove challenging as the company expands its product portfolio.

🎧 How We Incubate and Launch New Products With AI

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