How media startup Every incubates and launches new AI products

The media company Every has developed an innovative approach to launching AI products by combining journalism, software development, and artificial intelligence within a small, agile team structure.

Business model innovation: Every has successfully challenged traditional startup assumptions by launching multiple successful AI products with a lean team of less than 10 employees and bootstrap funding.

• The company has released two AI products that have attracted tens of thousands of users
• A third AI product is scheduled for release before the end of 2024
• The company operates primarily as a media organization while successfully diversifying into product development

Key strategic elements: Every’s success stems from a deliberate approach to combining media expertise with technological innovation.

• The company launched Every Studio six months ago despite skepticism about divided focus and resource constraints
• Their latest product, Spiral, demonstrates the viability of their model with the hiring of Danny Aziz as general manager
• Aziz left a $200,000 annual salary position to join Every, validating the company’s ability to attract top talent

Operational approach: The company maintains effectiveness through intentional small-scale operations and rapid development cycles.

• Every prioritizes sustainable work pace over rapid scaling
• The organization builds products based on real user needs and practical learning experiences
• The company integrates media, software, and AI capabilities within a single organizational structure

Strategic partnerships: The success of Every’s model relies on combining emerging technology with high-quality talent.

• The company focuses on identifying and leveraging new technological opportunities
• Every places significant emphasis on recruiting and retaining talented team members
• The organization maintains a flywheel effect through the synergy of technology and human capital

Looking forward: Every’s unconventional approach to product development and team building suggests a potential new model for sustainable tech innovation that challenges traditional startup scaling assumptions, though maintaining this balance while growing may prove challenging as the company expands its product portfolio.