How GM is using AI to pinpoint optimal EV charging locations

Electric vehicle drivers hit record sales at GM in 2024, prompting the automaker to leverage artificial intelligence for strategic placement of charging stations across the United States.

Strategic partnerships: GM has established key collaborations to expand its charging network and enhance the charging experience for EV drivers.

• GM and EVgo are deploying 2,850 DC fast charging stalls nationwide, including 400 flagship locations in metropolitan areas equipped with 350 kW ultra-fast chargers
• The flagship stations feature user-friendly designs with pull-through layouts, enhanced lighting, and protective canopies
• A partnership between GM, Pilot Flying J, and EVgo has resulted in over 130 operational charging locations, with plans to install up to 2,000 DC fast chargers across 500 travel centers

AI-driven deployment: GM’s data scientists are employing artificial intelligence and machine learning to optimize charging station placement through sophisticated data analysis.

• AI algorithms process multiple data points including EV traffic patterns, driver behavior, and current infrastructure distribution
• The site selection process is approached as a mathematical optimization problem, considering crucial factors like traffic flow and charging station proximity
• Advanced visualization tools create detailed maps to help stakeholders understand the logic behind location recommendations
• Human experts provide additional oversight by reviewing and refining AI-generated suggestions before finalizing station locations

Implementation process: The deployment strategy combines technological innovation with practical execution to address charging infrastructure needs.

• Once locations are selected through AI analysis, GM coordinates with its partners to construct and activate the charging stations
• The comprehensive approach aims to build driver confidence in EV adoption by ensuring convenient access to charging infrastructure
• The strategy addresses one of the primary concerns for potential EV buyers: charging availability and accessibility

Looking ahead: While GM’s AI-powered approach to charging infrastructure represents a data-driven solution to EV adoption challenges, the success of this initiative will ultimately depend on how well the selected locations serve real-world driver needs and whether the charging network can scale quickly enough to meet growing demand.