Corporate marketers are leveraging artificial intelligence tools to create more effective advertising, optimize campaign performance, and better measure results. Nvidia‘s Jamie Allan, who works with adtech and digital marketing partners, sees AI creating a “flywheel” effect in the advertising ecosystem, where different technologies combine to transform how marketing teams operate. This evolution represents a significant shift in how brands connect advertising investments to business outcomes.
The big picture: Major brands are implementing sophisticated AI systems that analyze vast datasets to prove marketing ROI and enhance campaign effectiveness.
Key innovations: Digital twin technology is enabling marketers to create virtual replicas of customers and products for predictive modeling and improved cross-functional collaboration.
Dramatic efficiency gains: Generative AI tools are radically accelerating ad production timelines while improving campaign performance.
Behind the numbers: The integration of various AI systems—from neural networks to digital twins to generative tools—is creating compounding effects that transform marketing from a cost center to a measurable driver of business growth.