Honor teases AI-powered ‘Alpha Plan’ with iOS sharing feature

The smartphone manufacturer Honor has been steadily expanding its presence in the global market, with a particular focus on AI-driven features and cross-device connectivity. At the upcoming Mobile World Congress (MWC) 2025, the company plans to unveil its “Alpha Plan” initiative, which includes novel iOS integration capabilities.

Key announcements: Honor’s new “Alpha Plan” represents a strategic push into advanced AI features and cross-platform connectivity for its smartphone ecosystem.

• The initiative includes AI-powered image upscaling capabilities and deepfake detection tools
• A new “AI Connect” feature promises to transform disconnected systems into unified ecosystems
• The company has specifically highlighted iOS compatibility, suggesting enhanced integration with Apple devices

Technical capabilities: The cross-platform sharing functionality appears to be built around Honor’s existing sharing infrastructure, with expanded compatibility for iOS devices.

• The system will likely require iOS users to download a dedicated app for file sharing
• The implementation appears similar to Oppo’s “O+ Connect” service, which enables wireless file transfers between Android and iOS devices
• Honor has publicly challenged Samsung by highlighting their own iOS compatibility features

Strategic positioning: Honor’s approach to cross-platform connectivity reflects a broader industry trend toward breaking down ecosystem barriers.

• The company emphasizes its commitment to fostering an open and collaborative environment
• The initiative aims to build a comprehensive AI ecosystem through partnerships with global technology providers
• Honor plans to showcase these innovations at its MWC presentation on March 2

Industry implications: The move to integrate with iOS represents a significant shift in Honor’s market strategy and could influence broader industry dynamics.

• This approach challenges the traditional ecosystem boundaries between Android and iOS devices
• The focus on AI features and cross-platform compatibility suggests Honor is positioning itself as a more premium brand
• The company appears to be directly competing with established players like Samsung in the high-end smartphone market

Looking ahead: While Honor’s iOS integration ambitions are promising, the success of these features will largely depend on the actual user experience and Apple’s continued willingness to allow third-party sharing solutions on its platform.