×
Honda’s AI partner Helm.AI aims to surpass Tesla in self-driving tech
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

Honda announced at CES that its future electric vehicles will feature Level 3 autonomous driving capabilities through a partnership with AI company Helm.AI, marking a significant step in the automaker’s self-driving ambitions.

Current state of play: Honda’s bold Level 3 autonomous driving announcement comes despite the company not currently offering even Level 2 systems in the US market.

  • Mercedes-Benz is currently the only automaker with legal clearance to operate Level 3 systems in the US, limited to Nevada and California
  • Honda previously launched Level 3 capabilities in Japan in 2021, demonstrating early leadership in autonomous technology

The Helm.AI partnership: Honda’s collaboration with California-based Helm.AI since 2018 represents a key strategic move to accelerate its autonomous driving capabilities.

  • Helm.AI combines proprietary mathematical models with generative AI to create training data more efficiently
  • The company uses AI simulation to focus on challenging driving scenarios rather than relying solely on real-world data collection
  • Volkswagen and other unnamed automakers are also working with Helm.AI to develop autonomous capabilities

Technical approach: Honda’s autonomous system aims to enable drivers to fully disengage from driving tasks, setting it apart from current Level 2 systems.

  • The system will allow drivers to perform secondary tasks like texting or emailing
  • Honda is developing a high-performance AI chip with Renesas Electronics Corporation, manufactured by TSMC
  • The new chip targets 2,000 TOPS performance while maintaining power efficiency at 20 TOPS/W to minimize impact on vehicle range

Regulatory landscape: The incoming Trump administration is expected to modify autonomous vehicle regulations, potentially accelerating development.

  • Proposed changes include increasing annual test vehicle allowances from 2,500 to 100,000
  • The administration may eliminate requirements for reporting autonomous vehicle crashes
  • State-level regulatory differences continue to pose challenges for nationwide autonomous vehicle deployment

Competitive dynamics: Tesla’s integrated approach to autonomous driving presents both challenges and opportunities for Honda.

  • Tesla’s extensive real-world data collection through its vehicle fleet provides valuable training advantages
  • Tesla is exploring licensing its Full Self-Driving software to other automakers, with potential integration taking at least three years
  • Honda’s approach using AI simulation for training data represents an alternative path to achieving autonomous capabilities

Looking ahead: Despite promising technological developments, Honda faces significant hurdles in bringing Level 3 autonomous driving to market, including regulatory compliance, technical validation, and safety considerations. The success of their approach using AI simulation versus real-world data collection will be a crucial factor in determining their ability to compete with established players like Tesla in the autonomous driving space.

Here's How Honda's Self-Driving AI Partner Plans to One-Up Tesla

Recent News

AI-powered agents poised to upend US auto industry in customers’ favor

Car buyers show strong interest in AI assistance for maintenance alerts and repair verification as dealerships aim to restore consumer confidence.

Eaton’s AI data center stock dips on the arrival of DeepSeek

Market jitters over AI efficiency gains overlook tech giants' continued commitment to data center expansion.

Long story short: Top AI summarizers for articles and documents in 2025

Enterprise-grade AI document summarizers are gaining traction as companies seek to cut down the 20% of work time spent organizing information.