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High-performing businesses not only master AI but also do these things
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AI adoption and human-centered innovation drive high-performing businesses: A recent Upwork survey reveals that leading organizations are leveraging artificial intelligence while focusing on workforce development and cultural transformation to outpace their competitors.

Key findings on high-performing companies: The Upwork Research Institute identified a subset of businesses consistently outperforming their peers, exhibiting greater confidence in their future and higher satisfaction with financial performance.

  • 27% of surveyed companies were classified as high performers, showing twice the confidence in their organization’s future compared to others.
  • These companies averaged a 32-point higher satisfaction rate in their financial performance.
  • High performers reported 30% lower operating expenses than their counterparts.

AI adoption and workforce readiness: The survey highlights a significant gap between AI implementation and employee preparedness across all organizations.

  • Nearly half (46%) of respondents indicated that only 25% or less of their workforce is ready to work alongside AI.
  • A similar proportion of employees were reported to possess AI skills.

Distinctive approaches of high performers: Leading companies differentiate themselves through their strategic focus on workforce development and technology integration.

  • 63% of high performers prioritize workforce upskilling during technology implementation, compared to 37% of other companies.
  • 38% of high-performing organizations concentrate on the convergence and integration of new technologies, versus 23% of their peers.

Optimizing human-driven processes: Top companies leverage AI and automation to enhance efficiency and flexibility in resource management.

  • High performers focus on reducing manual labor costs through AI-based technology and automation.
  • This approach allows them to scale resources more effectively in response to changing demands.

Aligning technology with business growth: Leading organizations emphasize the importance of integrating new technologies with existing infrastructure.

  • High performers conduct thorough assessments of their current technology stacks to identify gaps and opportunities for integration.
  • They create roadmaps for aligning technologies cohesively, avoiding the pitfalls of chasing “shiny new objects” without proper consideration.

Embracing emerging technologies: Forward-thinking companies maintain awareness of the evolving tech landscape beyond AI.

  • Upwork platform data shows growing demand for skills in robotics and Internet of Things technologies, with job postings tripling since 2020.
  • High performers are more advanced in cloud computing adoption compared to their counterparts.

Human-centric approach to technology adoption: Leading organizations prioritize employee engagement and support throughout the technology implementation process.

  • 89% of high performers strive to keep employees informed about the benefits and impacts of technology adoption, compared to 76% of underperformers.
  • 92% solicit employee feedback throughout the process, versus 71% of other companies.
  • 90% build robust training and support resources, compared to 74% of underperformers.
  • 90% celebrate milestones and successes related to tech adoption, versus 76% of other organizations.

Cultural transformation and innovation: High-performing companies foster a culture that embraces change and unlocks employee potential.

  • These organizations are prepared to restructure operations and jobs to integrate technological efficiencies.
  • They create a unified operating model that combines technology adoption with distributed and flexible work practices.

Broader implications: The Upwork survey underscores the importance of viewing disruptions as opportunities for reinvention and proactive evolution in work methods.

  • Organizations that embrace internal transformation in response to external challenges are better positioned to thrive in a rapidly changing business landscape.
  • The findings suggest that a balanced approach, combining AI adoption with human-centered innovation and cultural transformation, is key to achieving sustained high performance in today’s competitive environment.
Every high-performing business embraces AI now - but here's what else they're doing right

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