Google, Meta, and Apple have been working to develop AI-enabled smart glasses, but Halliday has beaten them to market with a innovative design that integrates the display into the frame rather than the lens.
Key Innovation: Halliday’s smart glasses feature what the company claims is the world’s smallest optical module, measuring just 3.6mm, which enables a display that’s built into the frame instead of the lens.
Display Technology and User Experience: The display is positioned just above the right lens, requiring users to look up to view content while keeping their primary field of vision unobstructed.
Market Positioning: Halliday has positioned these glasses competitively in the smart eyewear market with strategic pricing and pre-order incentives.
Future Implications: While established tech giants have been developing their own smart glasses, Halliday’s entry with this innovative display technology could reshape the competitive landscape and accelerate development in the smart eyewear sector.