Google launches AI agents to simplify digital marketing

Google is revolutionizing digital marketing with new AI agents designed to automate and enhance campaign management across its platforms. These agentic tools represent a significant evolution beyond Google’s conversational AI features introduced two years ago, which have already been used by over half a million advertisers to create higher-quality Search campaigns. The new capabilities aim to address the growing complexity marketers face in analyzing data, creating content, and optimizing campaigns across multiple platforms and touchpoints.

The big picture: Google is introducing agentic capabilities to both Google Ads and Google Analytics that can perform complex marketing tasks under advertiser guidance.

• These AI agents will assist with everything from campaign creation and onboarding to reporting and troubleshooting.
• The tools analyze extensive datasets, landing pages, assets, and real-time performance metrics to help marketers achieve their business goals with less manual effort.

Key features: The agentic expert in Google Ads will offer personalized recommendations and implement them on behalf of advertisers.

• It can suggest keywords and creative elements for campaigns, and even develop multiple tailored ad groups with themed assets for related products or services.
• In Google Analytics, the data expert will proactively surface insights and trends while enabling easier data exploration through simple visualizations.

Marketing Advisor: Google is developing a browser-based AI agent that will help advertisers manage marketing tasks across different platforms and websites.

• This Chrome browser extension will connect to advertisers’ Google accounts and ad campaigns to understand individual goals and provide personalized guidance.
• Beyond answering specific questions, Marketing Advisor will proactively run assessments and identify strategies across entire businesses, including seasonal trend recommendations for specific product categories.

Why this matters: The new AI agents aim to simplify cross-platform marketing complexity that currently requires significant manual effort.

• Marketing Advisor is particularly valuable when working across Google properties, helping diagnose campaign problems or discover growth opportunities.
• It can streamline complex multi-site tasks like tagging, identifying when tags are missing, and offering to install them with advertiser permission.

Where we go from here: Google plans to begin rolling out Marketing Advisor later this year, adding to its growing suite of AI-powered advertising tools.