Google’s new ‘Vids’ tool will create video presentations for you

Google launches AI-powered video presentation tool: The tech giant has rolled out Vids, a Gemini AI-powered app designed to simplify the creation of video presentations through prompts and automated features.

• Vids, first announced in April, is now being generally released to Workspace users, with the rollout beginning on November 7th and expected to take up to 15 days for full availability.
• The app leverages Google’s Gemini AI to automate various aspects of video creation, including script generation, stock footage insertion, and AI voiceovers.
• Google positions Vids as a versatile tool for creating customer support videos, training materials, company announcements, and meeting recaps.

Key features and functionality: Vids offers a range of AI-powered capabilities to streamline the video creation process and enhance productivity.

• Users can input prompts to generate video content, with Gemini AI automatically selecting and inserting relevant stock footage.
• The app includes a script generation feature, allowing users to quickly create content for their presentations.
• AI voiceovers eliminate the need for users to record their own voices, potentially saving time and reducing performance anxiety.
• Vids supports multiple languages, although some AI features like “Help me create” and the read-along teleprompter are currently only available in English.

Workspace integration and availability: Google has made Vids easily accessible to its Workspace users, with some considerations for future usage.

• Vids will be available by default for Workspace organizations with access to the tool.
• Google has committed to providing full access to Vids’ AI features for Workspace users until at least 2026.
• The company notes that usage limits may apply to certain features like “Help me create” and AI voiceovers starting in 2026, suggesting potential changes to the service in the future.

Practical applications: Vids aims to address various business communication needs across different sectors and use cases.

• The tool can be used to transform customer support articles into engaging video content, potentially improving user experience and reducing support ticket volume.
• Training videos can be created more efficiently, allowing organizations to streamline onboarding processes and skill development programs.
• Company announcements and meeting recaps can be presented in a more dynamic video format, potentially increasing engagement and information retention among employees.

Technological implications: The release of Vids represents another step in Google’s integration of AI into its productivity suite, reflecting broader industry trends.

• The use of Gemini AI in Vids demonstrates Google’s commitment to leveraging its advanced language models across its product ecosystem.
• The automation of video creation processes could potentially disrupt traditional video production workflows and tools.
• As AI-powered content creation becomes more prevalent, it may raise questions about the balance between efficiency and authenticity in business communications.

Looking ahead: Potential impacts and considerations: While Vids offers promising capabilities, its long-term effects on workplace communication and content creation remain to be seen.

• The tool’s ability to quickly generate video content could lead to an increase in video-based communication within organizations, potentially changing how information is shared and consumed.
• As AI-generated content becomes more commonplace, there may be a need for new guidelines or best practices to ensure the responsible use of such tools in professional settings.
• The future implementation of usage limits for certain AI features suggests that Google is considering the scalability and resource requirements of providing these services long-term.