Google expands AI Plus to 36 more global markets with 50% discount

Google has expanded its AI Plus subscription service to 36 additional emerging markets, bringing the total availability to 77 countries just under a month after its initial announcement. The service is positioned as a more affordable alternative to Google’s AI Pro subscription, targeting users in developing regions with comprehensive AI-powered features across Google’s ecosystem.

What you should know: AI Plus provides access to Google’s advanced AI capabilities at a discounted rate for eligible users in emerging markets.

• Users get access to Gemini 2.5 Pro and Deep Research with a 128K token context window through the Gemini app.
• The service includes Gemini integration across Google Workspace applications including Gmail, Google Docs, Drive, Sheets, Slides, Meet, Chat, and Vids.
• Eligible users receive a 50% discount for the first six months.

Key features included: The subscription bundles AI tools with enhanced storage and creative capabilities.

• NotebookLM users get more audio overviews, notebooks, and sources per notebook, plus customizable notebook styles and tones with additional sharing options and analytics.
• Video creation tools include the Flow filmmaking tool with 200 monthly AI credits and Whisk for image creation.
• The package includes 200 GB of storage across Gmail, Google Drive, and Photos.

Geographic expansion: The service now covers a diverse range of emerging markets across multiple continents.

• The complete list includes 77 countries spanning Africa, Asia, Eastern Europe, Latin America, and the Middle East.
• Notable additions include major markets like Indonesia, Thailand, Vietnam, Mexico, Argentina, and South Africa.
• The expansion represents Google’s strategic push to make AI tools accessible in developing economies where premium pricing might be prohibitive.

Why this matters: Google’s targeted pricing strategy for emerging markets reflects the company’s recognition that AI adoption requires region-specific approaches, potentially accelerating AI tool usage in developing economies while establishing market presence ahead of competitors.