Google has expanded its AI Plus subscription service to 36 additional emerging markets, bringing the total availability to 77 countries just under a month after its initial announcement. The service is positioned as a more affordable alternative to Google’s AI Pro subscription, targeting users in developing regions with comprehensive AI-powered features across Google’s ecosystem.
What you should know: AI Plus provides access to Google’s advanced AI capabilities at a discounted rate for eligible users in emerging markets.
- Users get access to Gemini 2.5 Pro and Deep Research with a 128K token context window through the Gemini app.
- The service includes Gemini integration across Google Workspace applications including Gmail, Google Docs, Drive, Sheets, Slides, Meet, Chat, and Vids.
- Eligible users receive a 50% discount for the first six months.
Key features included: The subscription bundles AI tools with enhanced storage and creative capabilities.
- NotebookLM users get more audio overviews, notebooks, and sources per notebook, plus customizable notebook styles and tones with additional sharing options and analytics.
- Video creation tools include the Flow filmmaking tool with 200 monthly AI credits and Whisk for image creation.
- The package includes 200 GB of storage across Gmail, Google Drive, and Photos.
Geographic expansion: The service now covers a diverse range of emerging markets across multiple continents.
- The complete list includes 77 countries spanning Africa, Asia, Eastern Europe, Latin America, and the Middle East.
- Notable additions include major markets like Indonesia, Thailand, Vietnam, Mexico, Argentina, and South Africa.
- The expansion represents Google’s strategic push to make AI tools accessible in developing economies where premium pricing might be prohibitive.
Why this matters: Google’s targeted pricing strategy for emerging markets reflects the company’s recognition that AI adoption requires region-specific approaches, potentially accelerating AI tool usage in developing economies while establishing market presence ahead of competitors.
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