Google Cloud’s new AI platform equips retailers with revolutionary new tools

Google Cloud has unveiled a comprehensive suite of AI-driven retail solutions ahead of NRF 2025, designed to address industry challenges including rising costs, supply chain issues, and customer personalization demands.

Core technology introduction: Google Agentspace will be the centerpiece platform, combining AI agents with Gemini’s reasoning capabilities and enterprise-grade search functionality.

• The platform enables retail employees to use natural language queries for accessing product and operational data
• Vertex AI Agent Builder allows retailers to create custom AI agents for specific needs
• NotebookLM for enterprise focuses on improving employee productivity through enhanced data access

Search capabilities enhancement: Vertex AI Search for commerce represents Google’s latest advancement in retail search technology, powered by generative AI.

• The system enables natural conversational interactions between customers and digital assistants
• Bed, Bath & Beyond reported a 5% revenue increase per visitor after implementing these solutions
• The technology focuses on improving product discovery and personalized recommendations

Product catalog innovation: The Gen AI Catalog and Content Enrichment system leverages Gemini 1.5 Pro and Imagen 3 to transform product information management.

• Multimodal AI models help create more detailed and accurate product descriptions
• The system streamlines product onboarding through multi-agent workflows
• Retailers benefit from enhanced search results and improved conversion rates

Physical retail transformation: Connected store solutions integrate digital capabilities with in-store experiences to create a seamless shopping environment.

• Google Distributed Cloud and BigQuery provide the technical infrastructure
• Veo and Imagen 3 deliver advanced image and video generation capabilities
• Store employees can access instant product information and create dynamic media experiences

Notable industry perspective: “AI agents are no longer a futuristic concept; they’re the present reality, transforming customer experiences from browsing to buying and beyond,” states Carrie Tharp, vice president of Global Solutions & Industries at Google Cloud.

Future implications: While these developments show promise for retail modernization, their success will largely depend on retailers’ ability to effectively implement and integrate these tools into existing operations while maintaining customer trust and data security.