Google and Rutgers partner on AI tools for business students

Rutgers Business School has partnered with Google to enhance its curriculum and provide students with cutting-edge AI tools.

Strategic partnership details: Rutgers Business School has formed an alliance with Google Public Sector to incorporate generative AI tools into its educational programs.

• Students and faculty will gain access to Google Cloud AI’s extensive suite of over 150 AI and machine learning models
• The platform includes prominent AI models such as Meta’s Llama, Anthropic’s Claude, and Google’s Gemini
• Google has committed to not using information entered into the cloud for model training purposes

Current implementation: Rutgers has already begun integrating AI into several existing business courses to provide practical, hands-on experience.

• Third- and fourth-year accounting students are learning to use generative AI for financial statement analysis and profitability forecasting
• Marketing courses now incorporate AI tools like Gemini for creating various types of content, including text, videos, and images
• The Master of Accountancy in Accounting and Analytics program currently offers an AI specialization

Curriculum expansion: The business school is undertaking a comprehensive update of its programs to reflect AI’s growing importance in business.

• Beginning spring 2025, the MBA program will introduce an AI concentration focusing on business management strategies, data mining, and algorithmic machine learning
• Core undergraduate courses are being redesigned to incorporate AI concepts and tools
• The initiative aims to align educational offerings with industry demands and technological advancement

Educational innovation significance: As the first public business school to adopt Gemini, Rutgers is positioning itself at the forefront of AI integration in business education.

• Dean Lei Lei emphasizes the school’s commitment to preparing graduates with in-demand skills
• The partnership prioritizes student data privacy and ethical considerations
• The initiative represents a significant shift in how business schools approach technological education

Future implications: This partnership between a major public university and a leading tech company could set a precedent for AI integration in business education.

• The program could serve as a model for other institutions looking to modernize their business curricula
• The focus on practical AI applications may help bridge the growing skills gap in the business technology sector
• The success of this initiative could influence how other educational institutions approach partnerships with technology companies