Google’s latest AI subscription tier, Google AI Ultra, targets enterprise users and professionals with premium access to the company’s most advanced AI capabilities. Priced at Rs 24,500 per month in India (with a discounted three-month option at Rs 12,200 monthly), this subscription represents Google’s premium AI offering announced at Google I/O 2025. The steep pricing clearly positions this as an enterprise-focused product rather than something aimed at individual consumers or students.
The big picture: Google AI Ultra bundles access to Google’s most powerful AI models and tools, representing the company’s highest-tier AI subscription for consumers.
- The subscription includes access to Gemini 2.5 Pro Deep Think and Veo 3, Google’s most advanced AI models for text and visual content generation.
- At Rs 24,500 per month (approximately $300 USD), the pricing structure places it firmly in the enterprise or professional market segment.
Key features: The subscription combines several premium AI tools and services under a single package.
- Veo 3 with Flow allows users to create realistic AI-generated films, while Whisk enables image-to-video creation using Veo 2.
- The package includes NotebookLM, Gemini integration in Google productivity apps, Project Mariner, a YouTube Premium individual plan, and 30TB of storage across Google services.
Why this matters: The pricing strategy reveals Google’s market segmentation approach for its AI capabilities.
- The premium price point suggests Google is targeting enterprise customers and professionals who can justify the cost through business applications.
- Google appears to be creating a tiered ecosystem with more affordable Google One subscriptions available for students and casual AI users.
Market positioning: The subscription’s features and price point indicate Google is differentiating between consumer and professional AI markets.
- The inclusion of 30TB storage and professional-grade AI tools suggests this tier is designed for content creators, researchers, and businesses with intensive data needs.
- Google acknowledges this tier isn’t intended for students or general consumers by maintaining more affordable AI subscription options.
Recent Stories
DOE fusion roadmap targets 2030s commercial deployment as AI drives $9B investment
The Department of Energy has released a new roadmap targeting commercial-scale fusion power deployment by the mid-2030s, though the plan lacks specific funding commitments and relies on scientific breakthroughs that have eluded researchers for decades. The strategy emphasizes public-private partnerships and positions AI as both a research tool and motivation for developing fusion energy to meet data centers' growing electricity demands. The big picture: The DOE's roadmap aims to "deliver the public infrastructure that supports the fusion private sector scale up in the 2030s," but acknowledges it cannot commit to specific funding levels and remains subject to Congressional appropriations. Why...
Oct 17, 2025Tying it all together: Credo’s purple cables power the $4B AI data center boom
Credo, a Silicon Valley semiconductor company specializing in data center cables and chips, has seen its stock price more than double this year to $143.61, following a 245% surge in 2024. The company's signature purple cables, which cost between $300-$500 each, have become essential infrastructure for AI data centers, positioning Credo to capitalize on the trillion-dollar AI infrastructure expansion as hyperscalers like Amazon, Microsoft, and Elon Musk's xAI rapidly build out massive computing facilities. What you should know: Credo's active electrical cables (AECs) are becoming indispensable for connecting the massive GPU clusters required for AI training and inference. The company...
Oct 17, 2025Vatican launches Latin American AI network for human development
The Vatican hosted a two-day conference bringing together 50 global experts to explore how artificial intelligence can advance peace, social justice, and human development. The event launched the Latin American AI Network for Integral Human Development and established principles for ethical AI governance that prioritize human dignity over technological advancement. What you should know: The Pontifical Academy of Social Sciences, the Vatican's research body for social issues, organized the "Digital Rerum Novarum" conference on October 16-17, combining academic research with practical AI applications. Participants included leading experts from MIT, Microsoft, Columbia University, the UN, and major European institutions. The conference...