Google AI Ultra boosts Google One with advanced AI features

Google’s latest AI subscription tier, Google AI Ultra, targets enterprise users and professionals with premium access to the company’s most advanced AI capabilities. Priced at Rs 24,500 per month in India (with a discounted three-month option at Rs 12,200 monthly), this subscription represents Google’s premium AI offering announced at Google I/O 2025. The steep pricing clearly positions this as an enterprise-focused product rather than something aimed at individual consumers or students.

The big picture: Google AI Ultra bundles access to Google’s most powerful AI models and tools, representing the company’s highest-tier AI subscription for consumers.

• The subscription includes access to Gemini 2.5 Pro Deep Think and Veo 3, Google’s most advanced AI models for text and visual content generation.
• At Rs 24,500 per month (approximately $300 USD), the pricing structure places it firmly in the enterprise or professional market segment.

Key features: The subscription combines several premium AI tools and services under a single package.

• Veo 3 with Flow allows users to create realistic AI-generated films, while Whisk enables image-to-video creation using Veo 2.
• The package includes NotebookLM, Gemini integration in Google productivity apps, Project Mariner, a YouTube Premium individual plan, and 30TB of storage across Google services.

Why this matters: The pricing strategy reveals Google’s market segmentation approach for its AI capabilities.

• The premium price point suggests Google is targeting enterprise customers and professionals who can justify the cost through business applications.
• Google appears to be creating a tiered ecosystem with more affordable Google One subscriptions available for students and casual AI users.

Market positioning: The subscription’s features and price point indicate Google is differentiating between consumer and professional AI markets.

• The inclusion of 30TB storage and professional-grade AI tools suggests this tier is designed for content creators, researchers, and businesses with intensive data needs.
• Google acknowledges this tier isn’t intended for students or general consumers by maintaining more affordable AI subscription options.